Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
News tagged with: #study released #e-reader platform

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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #media companies #growing number #independent publisher


Avid Reader Bets Big on Kaliane Bradley's 'The Ministry of Time'

An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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Amazon's newest Fire HD 10 tablet falls to just $105

If you're looking for a new tablet to keep track of all your 2024 goals on (or just for fun), now is a great time to buy. A range of Amazon Fire Tablets are currently on sale, including the new Fire HD 10 tablet. A 42 percent discount brings the 64GB Amazon Fire HD 10 tablet to $105 from $180 —... Continue reading at Engadget

[ Engadget | 2024-01-15 12:05:32 UTC ]
More news stories like this | News stories tagged with: #microsd slot #lock screen #buying advice #extra $10 #follow @engadgetdeals #good book


Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #final episode #oral history #privacy reckoning #blurred lines #digital media


A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #privacy reckoning #digital media


E-readers were supposed to kill printed books. Instead, they're booming

When e-readers like the Amazon Kindle burst onto the scene, they were predicted to bring about the death of the print book — and maybe the independent bookstore too. But publishing sales data and on the ground observations from booksellers indicate that neither prediction has come true. Continue reading at CBC

[ CBC | 2023-12-17 09:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore #print book #kindle


Turning Kids into Readers Requires More than Access to Books

In her farewell as a PW columnist, Sari Feldman reflects on the importance of reading instruction, inspired by her new full-time gig: grandmother. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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New PEN America Report Documents 'Scarlet Letter' Effect of Book Bans

PEN America has released "a cumulative data summary" of nearly 6,000 book bans in public schools, finding that shared lists of targeted books by organized political groups have led to books and authors being targeted in multiple communities across the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #scarlet letter #book bans #pen america #public schools


Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #oral history #ad tech #digital media


The Best Podcasts Engaged in Literary Activism

A lot of us talk the talk about what’s wrong with book publishing today—but who among us is walking the walk and actually effecting change in the world of literature? On Missing Pages, which I host for The Podglomerate, we look into past and present situations and processes (even scandals and... Continue reading at Electric Literature

[ Electric Literature | 2023-12-06 12:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #book publishing


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers


Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


Stephanie Land's new memoir takes 'Maid' readers to school — not always in a good way

Stephanie Land's second memoir, 'Class,' a sequel to her blockbuster debut, 'Maid,' follows her journey to get an education — and holds readers at a distance. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
More news stories like this | News stories tagged with: #memoir takes #stephanie land #blockbuster debut #memoir


Lenovo Smart Paper review: A solid e-ink tablet spoiled by the cost

Despite an infatuation with most things e-ink, I’ve resisted the world of e-ink notebooks. I’m one of the few who once owned a Kindle DX, that huge e-reader that existed for only a few years before being retired. In the last few years, we’ve seen Amazon get into e-ink... Continue reading at Engadget

[ Engadget | 2023-10-30 13:30:56 UTC ]
More news stories like this | News stories tagged with: #initially thought #standout feature #google docs #kindle


News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #broader effort #publishers including


Spotify’s new audiobook streaming could have ‘devastating effect’, says Society of Authors

The industry body says the music giant’s move to make more than 150,000 titles available has not been discussed with authors and may compete with salesThe Society of Authors (SoA) has said it is “deeply concerned” about Spotify’s new audiobook provision. The industry body cited “the devastating... Continue reading at The Guardian

[ The Guardian | 2023-10-11 15:40:05 UTC ]
More news stories like this | News stories tagged with: #authors soa #music streaming #audiobook streaming #devastating effect #industry body #deeply concerned #audiobook


Appeals Court Lets Texas Book Rating Law Take Effect, Orders Expedited Hearing

The Fifth Circuit ordered an administrative stay to remain in place while an "expedited" appeals process plays out, effectively allowing Texas to enforce HB 900, the state's controversial book rating law, despite a district court finding it to be “a web of unconstitutionally vague requirements." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #administrative stay


Why Genre Fiction Is So Effective in Tackling Social Issues

Novelist Cindy Fazzi says authors interested in addressing the great issues of the day should avoid preaching and focus on telling a good story. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #genre fiction


Amazon's Fire HD 8 tablet drops to $60 in early October Prime Day sale

Amazon has kicked off a new Fire tablet sale ahead of its Prime Big Deal Days event later this month. The discounts include the Fire HD 8 down to $60, the Fire HD 8 Plus for $70, the Fire Max 11 for $150, the previous-generation Fire HD 10 for $75 and the Fire 7 for $40,... Continue reading at Engadget

[ Engadget | 2023-10-02 07:45:36 UTC ]
More news stories like this | News stories tagged with: #extra gigabyte #extra $10 #all-time low #kids versions #yahoo life #ebooks