Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
News tagged with: #study released #e-reader platform

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ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell

Apple Rejects Sony Reader App, Tightens Grip on Content Sales

Apple has reportedly rejected Sony's reader app from the App store for selling content within the app and letting customers make purchases outside the App store (such as within the Sony Reader Store, according to The New York Times. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling content #content sales #app store #reader app

Leahy Reintroduces Bill to Restore Reader Privacy Protections

One month before controversial portions of the USA Patriot Act are set to expire, Sen. Patrick Leahy (D-VT) last week reintroduced a reauthorization bill that would restore protections for reader privacy that were eliminated by the Act in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader privacy

High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #average number #high-impact ads #data collected #advertising budgets

Tablet sales will hit 1m in France this year - GfK

Written By: Barbara Casassus Market research firm GfK has predicted that 1 million tactile tablets will be sold in France this year. A total of 435,000 worth 220 million euros were sold here in 2010, a strong start for the new market. Although tablet sales for Christmas were reported not to... Continue reading at The Bookseller

[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong start #tablet sales