Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
News tagged with: #study released #e-reader platform

Other Publishing stories related to: 'Tablets More Effective Than E-Readers in Ad Engagement'

Google Analytics Adds Social Engagement Tracking

On the heels of Google's two social media announcements—its +1 buttons and more recent Google+—the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this |

Robert Newman Officially Joins Reader’s Digest as Creative Director

Robert Newman is now creative director with Reader’s Digest; he served as a consulting creative director with RD since December. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative director #readers digest

Judging E-Readers by Their Book Readability

If you're heading to the beach this summer and you plan to read an ebook, you won't want to take your iPad. Luckily, the latest versions of the Nook and the Kindle offer glare-free screens and other reader-friendly functions. Continue reading at AllThingsD

[ AllThingsD | 2011-06-29 00:00:00 UTC ]
More news stories like this |

US e-reader ownership doubles in six months

Written By: Bookseller Staff Publication Date: Tue, 28/06/2011 - 09:15 E-reader ownership in the US has doubled over the past six months, the first time ownership of e-readers has reached double digits among US adults. According to a report carried out by the Pew Internet Project, the share of... Continue reading at The Bookseller

[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this |

If a college graduate, older than 30, wealthy and Hispanic, you probably own an e-reader

By Joe Wilcox, Betanews Nearly a quarter of US adults with household income of $75,000 have ebook readers. By ethnicity, Hispanic Americans lead other races. Continue reading at Betanews

[ Betanews | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #household income #ebook readers

Mercury titles set to rock readers

Written By: Charlotte Williams Publication Date: Thu, 16/06/2011 - 15:44 Publishers are vying to be the champions as they bring out titles to coincide with the 20th anniversary of the death of Queen star Freddie Mercury in November 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20th anniversary

Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #major publishers #ad pages

Council cutbacks hit blind readers using RNIB scheme

Written By: Benedicte Page Publication Date: Thu, 02/06/2011 - 09:33 Local authority cutbacks to the Royal National Institute for the Blind’s Talking Books service are leaving blind and visually impaired book lovers without proper access to the world of reading, the RNIB has said. The service... Continue reading at The Bookseller

[ The Bookseller | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local authorities

Ofsted: libraries the key for 'keen readers'

Written By: Caroline Horn Publication Date: Fri, 27/05/2011 - 09:01 A new Ofsted report into the teaching of English, "Excellence in English", has highlighted schools' investment in books, home reading, book borrowing from the school library and events such as book fairs and storytelling... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school library #book fairs

Kobo's Strategy Also Includes Hardware With Introduction of New Touch E-Reader

The bare bones e-reader that Kobo released in May 2010 was intended to help sell more of its ebooks. But now the company is also seeing the merits of pursuing a hardware strategy, which includes today's unveiling of an all-new touch-enabled device. Continue reading at AllThingsD

[ AllThingsD | 2011-05-23 00:00:00 UTC ]
More news stories like this |

Reader's Digest Association Taps Paul Tomkins as CFO

This morning, the Reader’s Digest Association and parent company RDA Holding Co. announced that Paul R. Tomkins is set to succeed Tom Williams as executive vice president and chief financial officer with the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
More news stories like this |

Reader’s Digest Revenue, EBITDA Fall Double Digits in First Quarter 2011

The Reader’s Digest Association (RDA) shared its first quarter results this morning, and fallen revenues show that the company is still nursing its wounds since Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter results

Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Women’s Health, Bicycling, Organic Gardening and Runner’s World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publisher’s Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #womens health #ad pages

Reader’s Digest Announces Third Digital Exec Hire Since 2008

Reader’s Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Reader’s Digest, Goldenberg will oversee digital operations and continue to push forward the brand’s... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg lp #readers digest #managing editor #operations director

The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data gathered

The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #sell advertisers #magazine publishers #making plans #digital revolution

Barnes & Noble Plans New E-Book Reader [Voices]

Barnes & Noble Inc. will unveil a new electronic book reader later this month, the bookseller told analysts and investors on Wednesday, according to a federal filing released after the close of trading. Continue reading at AllThingsD

[ AllThingsD | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble

iPad users may not become book readers, report finds

Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 A large proportion of iPad owners in the US have not used the device to read an ebook, a survey from media and publishing forecast firm Simba Information reveals. A report on the firm's "Trade E-Book Publishing 2011"... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read ebooks #book readers #report finds #survey respondents #large proportion #ipad owners

Sony's two tablets to ship in the autumn

Written By: Bookseller Staff Publication Date: Wed, 27/04/2011 - 09:15 Electronics giant Sony has unveiled two rival tablets that it hopes will target the Apple iPad market. Codenamed S1 and S2 the devices will not be available for sale until the autumn, but nevertheless boast, according to... Continue reading at The Bookseller

[ The Bookseller | 2011-04-27 00:00:00 UTC ]
More news stories like this |