Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
News tagged with: #study released #e-reader platform

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Reader's Digest Association Cuts 150 Jobs Worldwide

Readers Digest Association has eliminated 150 positions across all of its business groups worldwide, with half the cuts affecting jobs in the U.S. and the other half international. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-16 00:00:00 UTC ]
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Bloomsbury Institute enters reader events market

Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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CWA to launch readers' initiative

The Crime Writers Association (CWA) is to launch a new initiative, the Crime Readers... Continue reading at The Bookseller

[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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Asda to sell Kobo e-readers

Asda will begin selling the Kobo wireless e-reader for £67 this Friday (9th December). The... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #begin selling

Orion to extend early reader coverage for 2012

Orion is to extend its early reader series after achieving sales of 1.3 million units for the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Daunt: Waterstone's should be choice of 'serious reader'

Waterstone's m.d. James Daunt has called Amazon a "ruthless, money-making devil",... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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WHS launches new £169.99 Kobo e-reader

Written By: Charlotte Williams Publication Date: Wed, 23/11/2011 - 08:30 W H Smith has launched a colour WiFi Kobo e-reader, priced £169.99 and with a multimedia touch screen and social media tie-in. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-23 00:00:00 UTC ]
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Ring in the holidays with "A Charlie Brown Christmas" for tablets

Yesterday I coughed up $6.99 for Loud Crow Interactive's digital pop-up remake of the Charles Schultz holiday classic. "A Charlie Brown Christmas" is available for Android and iOS from the Amazon, Apple and Google mobile apps stores -- for smartphones and tablets. The digital book delights, is... Continue reading at Betanews

[ Betanews | 2011-11-19 00:00:00 UTC ]
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Digital Readers 11 Percent of Total Magazine Audience

For those who still doubt that magazine content has a place in the digital world, new data proves magazines growing digital prowess. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #magazine content

Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martini media #niche publishers

'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #generate revenue #decision makers #great tool #speak directly

Conde Nast To Put All 18 Titles on NOOK Tablet

Conde Nast announced today that all 18 of its magazines will soon be available on the Barnes & Noble NOOK Tablet and NOOK Color. Seventeen of those magazines will be available on NOOK by the end of November while Vogue will join the platform in early 2012. Single copies and monthly... Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single copies #conde nast #nook color #nook tablet

Tale of the Tablets: Comparing New Devices

Amazons Kindle may have launched the ebook boom were seeing today, but Barnes & Nobles NookColor brought on a new generation of 7-in. multimedia tablet devices priced to undercut the 9.7-in. iPad. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazons kindle

Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sources familiar #$120 million #financial details #marketing side

Among Big Publishers, Bonnier is Largest Ad Page Gainer in First Three Quarters of 2011

After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine portfolio #meredith corp #ad pages #big publishers

Browser, Not Apps, Still Biggest News Channel on Tablets

While consuming news has become one of the more popular activities for tablet users, access to it is still largely conducted through a browser, not specialized apps, says a new study released by the Pew Research Center and The Economist Group Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #economist group #study released #tablet users

News outlets look to tablet computer users for revenue

More than half of owners read news on their devices, a survey shows, though there's not much willingness to pay for content. But there may be a way.With roughly 25 million adults in America now owning an iPad or other tablet computer, a new survey shows that the early adopters are using the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watching videos #reading books #social networking #early adopters #tablet computer #survey shows #news outlets