Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
News tagged with: #study released #e-reader platform

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Judging E-Readers by Their Book Readability

If you're heading to the beach this summer and you plan to read an ebook, you won't want to take your iPad. Luckily, the latest versions of the Nook and the Kindle offer glare-free screens and other reader-friendly functions. Continue reading at AllThingsD

[ AllThingsD | 2011-06-29 00:00:00 UTC ]
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US e-reader ownership doubles in six months

Written By: Bookseller Staff Publication Date: Tue, 28/06/2011 - 09:15 E-reader ownership in the US has doubled over the past six months, the first time ownership of e-readers has reached double digits among US adults. According to a report carried out by the Pew Internet Project, the share of... Continue reading at The Bookseller

[ The Bookseller | 2011-06-28 00:00:00 UTC ]
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If a college graduate, older than 30, wealthy and Hispanic, you probably own an e-reader

By Joe Wilcox, Betanews Nearly a quarter of US adults with household income of $75,000 have ebook readers. By ethnicity, Hispanic Americans lead other races. Continue reading at Betanews

[ Betanews | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook readers #household income

Mercury titles set to rock readers

Written By: Charlotte Williams Publication Date: Thu, 16/06/2011 - 15:44 Publishers are vying to be the champions as they bring out titles to coincide with the 20th anniversary of the death of Queen star Freddie Mercury in November 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20th anniversary

Council cutbacks hit blind readers using RNIB scheme

Written By: Benedicte Page Publication Date: Thu, 02/06/2011 - 09:33 Local authority cutbacks to the Royal National Institute for the Blind’s Talking Books service are leaving blind and visually impaired book lovers without proper access to the world of reading, the RNIB has said. The service... Continue reading at The Bookseller

[ The Bookseller | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local authorities

Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #major publishers #data shot

Ofsted: libraries the key for 'keen readers'

Written By: Caroline Horn Publication Date: Fri, 27/05/2011 - 09:01 A new Ofsted report into the teaching of English, "Excellence in English", has highlighted schools' investment in books, home reading, book borrowing from the school library and events such as book fairs and storytelling... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fairs #school library

Amazon.com lowers price of 3G Kindle with ads

Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 09:23 Amazon.com has created a 3G version of its cheapest Kindle after it become the company’s bestselling e-reader. The internet retailing giant announced that it was selling Kindle 3G with Special Offers in "response to customer... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #widely interpreted #customer requests #special offers #cheapest kindle #3g version

Kobo's Strategy Also Includes Hardware With Introduction of New Touch E-Reader

The bare bones e-reader that Kobo released in May 2010 was intended to help sell more of its ebooks. But now the company is also seeing the merits of pursuing a hardware strategy, which includes today's unveiling of an all-new touch-enabled device. Continue reading at AllThingsD

[ AllThingsD | 2011-05-23 00:00:00 UTC ]
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Reader's Digest Association Taps Paul Tomkins as CFO

This morning, the Reader’s Digest Association and parent company RDA Holding Co. announced that Paul R. Tomkins is set to succeed Tom Williams as executive vice president and chief financial officer with the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Reader’s Digest Revenue, EBITDA Fall Double Digits in First Quarter 2011

The Reader’s Digest Association (RDA) shared its first quarter results this morning, and fallen revenues show that the company is still nursing its wounds since Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter results

Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Women’s Health, Bicycling, Organic Gardening and Runner’s World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publisher’s Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #womens health

Reader’s Digest Announces Third Digital Exec Hire Since 2008

Reader’s Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Reader’s Digest, Goldenberg will oversee digital operations and continue to push forward the brand’s... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #operations director #managing editor #readers digest #bloomberg lp

The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data gathered

The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revolution #making plans #magazine publishers #sell advertisers #media equation

Barnes & Noble Plans New E-Book Reader [Voices]

Barnes & Noble Inc. will unveil a new electronic book reader later this month, the bookseller told analysts and investors on Wednesday, according to a federal filing released after the close of trading. Continue reading at AllThingsD

[ AllThingsD | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble

iPad users may not become book readers, report finds

Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 A large proportion of iPad owners in the US have not used the device to read an ebook, a survey from media and publishing forecast firm Simba Information reveals. A report on the firm's "Trade E-Book Publishing 2011"... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad owners #large proportion #survey respondents #report finds #book readers #read ebooks

Sony's two tablets to ship in the autumn

Written By: Bookseller Staff Publication Date: Wed, 27/04/2011 - 09:15 Electronics giant Sony has unveiled two rival tablets that it hopes will target the Apple iPad market. Codenamed S1 and S2 the devices will not be available for sale until the autumn, but nevertheless boast, according to... Continue reading at The Bookseller

[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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With Update, Barnes & Noble's Nook Color Gets More Tablet-Like [Mobilized]

A free update is bringing the ability to install various paid and free Android apps, though only those that Barnes & Noble approves. The new software also offers improved browsing, the Froyo version of Android and support for video content within books. Even with the update, the Nook Color... Continue reading at AllThingsD

[ AllThingsD | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video content #nook color #barnes noble #android tablets

Fiction Express seeks interaction from readers for digital series

Written By: Caroline Horn Publication Date: Fri, 15/04/2011 - 08:56 An e-fiction venture aimed at tweens and teenagers is being launched by packager Discovery Books in May. Called Fiction Express, it will invite teenagers to buy books in instalments and to vote to decide the direction of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #released weekly #buy books #digital series