Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
News tagged with: #study released #e-reader platform

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Tanya Byrne | 'It gives the reader hope that things will be OK'

Six years after the release of For Holly, and after a period where she swore she would never write again, Tanya Byrne is publishing a new YA novel about love, death and what makes life worth living. Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 08:35:56 UTC ]
More news stories like this | News stories tagged with: #tanya byrne #ya novel


France’s New Report: 2020 Has ‘Converted’ Many Readers

In an 11th survey, the French book business sees continued adoption of digital book formats, confirming the 'digital acceleration' in the pandemic. The post France’s New Report: 2020 Has ‘Converted’ Many Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-12 17:19:24 UTC ]
More news stories like this | News stories tagged with: #post france #readers appeared #digital book #book business


Opinion: Reaching Black readers

The marketing of books to readers of colour is often restricted to titles by writers of similar backgrounds, but who ‘the reader’ is must be re-assessed Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 20:27:23 UTC ]
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Mateo Askaripour | 'The lines are intentionally blurred, which puts the responsibility on the reader to decide what’s what'

On publication in January, Iranian-Jamaican  Brooklynite Mateo Askaripour’s Black Buck became an instant New York Times bestseller. Described as “a crackling, satirical début novel”, and informed by the author’s own experiences in the tech world, the book has been compared to The Great Gatsby... Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 04:51:31 UTC ]
More news stories like this | News stories tagged with: #mateo askaripour #black buck #tech world #comic energy #pulitzer prize


Francine Rivers: ‘I’m Not Trying to Make Readers Happy'

The Christian fiction writer's bestsellers such as ‘Redeeming Love’ challenge readers to find answers in faith for their toughest questions and roughest issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #francine rivers #redeeming love #find answers #christian fiction


The top audiobooks of the last year, according to our readers

‘Hamnet,’ written by Maggie O’Farrell and narrated by Ell Potter, was especially popular. Continue reading at The Washington Post

[ The Washington Post | 2021-04-04 12:00:00 UTC ]
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The Guardian view on the writing business: readers must ultimately benefit | Editorial

People want stories and that means cultivating a publishing ecosystem where big and small can flourishThis week both the UK’s Competition and Markets Authority and the Department of Justice in the US announced investigations into the planned $2.2bn acquisition of the publisher Simon &... Continue reading at The Guardian

[ The Guardian | 2021-03-28 17:25:47 UTC ]
More news stories like this | News stories tagged with: #bookseller survey #household names #online shopping #dragged back #bookseller #harpercollins #pan macmillan #bloomsbury #bertelsmann


The new Barnes and Noble NOOK is really just a 10-inch Android tablet made by Lenovo

Earlier today, I told someone there was a new Barnes and Noble NOOK. Their response? They had no idea Barnes and Noble was still putting out NOOK devices! Yeah, I can understand that thinking, as who in the heck even buys a NOOK nowadays? I mean, look, hardcore readers usually opt for an e-ink... Continue reading at Betanews

[ Betanews | 2021-03-19 17:52:47 UTC ]
More news stories like this | News stories tagged with: #earlier today #hardcore readers #reigns supreme


Barnes & Noble teamed up with Lenovo for its new 10-inch Nook tablet

Barnes & Noble has launched a new 10-inch Nook tablet that it has designed in collaboration with Lenovo. Continue reading at Engadget

[ Engadget | 2021-03-19 13:00:11 UTC ]
More news stories like this | News stories tagged with: #barnes noble


Barnes & Noble's new Nook tablet will be revealed soon

The Nook tablet isn't dead -- Barnes & Noble and Lenovo are collaborating on a new device. Continue reading at Engadget

[ Engadget | 2021-03-19 01:52:50 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook tablet


In the ’80s, she wrestled as Mad Maxine. Now her debut novel takes readers inside the ring.

Writer Jeannine Mjoseth was looking for adventure when she turned to professional wrestling. She got plenty of that. Continue reading at The Washington Post

[ The Washington Post | 2021-03-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #debut novel


Know thy reader

With the levelling off of e-book sales, many have begun to wonder whether the book publishing industry will be spared the kinds of disruption experienced by other sectors of the media industries. But the digital transformation of the book publishing industry was never fundamentally about e-books... Continue reading at The Bookseller

[ The Bookseller | 2021-03-13 06:41:09 UTC ]
More news stories like this | News stories tagged with: #book publishers #e-book sales #media industries #digital transformation #big question #book publishing #e-book


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


How 'Infinite Country' Found Its Perfect Home at Avid Reader Press

Patricia Engel's third novel, released on March 2 by Avid Reader Press, already has all the trappings of a charmed publication. It also has a moving pre-publication history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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At WI16, Booksellers Were 'Very Engaged'

The American Booksellers Association’s virtual Winter Institute attracted 1,971 participants last month, up from the 1,500 people who attended last year’s live meeting in Baltimore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-26 05:00:00 UTC ]
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36 of the Best Book Lover Quotes for Readers

When people ask why I love books, I can't always find the right words. Thankfully, others have done it for me with these book lover quotes. Continue reading at Book Riot

[ Book Riot | 2021-02-24 11:31:00 UTC ]
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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | News stories tagged with: #digital content


Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #context matters #user experience #premium publisher


Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with: #all-star cast #prh audio #audiobook adaptations #audiobook


Two historical mystery novels plunge readers into the past while keeping them guessing

“The House on Vesper Sands” and “The Historians” feature appealing characters, who are the true draw of any well-told tale. Continue reading at The Washington Post

[ The Washington Post | 2021-02-08 14:00:00 UTC ]
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