Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
News tagged with: #study released #e-reader platform

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Saturday is Love your Bookshop Day. 5 reasons why readers keep coming back to independent book stores

We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation

[ The Conversation | 2021-10-07 05:14:45 UTC ]
More news stories like this | News stories tagged with: #bookshop day #coming back #bookshop


These Online Publications Are Not Free … and Readers Don’t Mind

Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business. Continue reading at The New York Times

[ The New York Times | 2021-10-04 19:32:10 UTC ]
More news stories like this | News stories tagged with: #online publications #readers don #digital media


The pink playground effect: How Chicago turned 12 vacant lots into vibrant community space

Chicago’s Architecture Biennial could permanently transform the city’s vacant lots. Chicago’s latest attraction is a bright pink playground. Designed by architect Germane Barnes of Studio Barnes, in Miami, the climbable pavilion sits on a vacant lot in North Lawndale, a low-income, majority... Continue reading at Fast Company

[ Fast Company | 2021-09-28 06:00:28 UTC ]
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Amazon's upgraded Kindle Paperwhite lineup makes the best e-reader even better

Official news came much sooner than expected. On Tuesday, just a day after leaks surfaced on the company’s Canadian and Mexican sites about models with a bigger screen and dramatically more LEDs, Amazon confirmed the launch of three new Kindle Paperwhites. In addition to a successor for the... Continue reading at PC World

[ PC World | 2021-09-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle paperwhites #bigger screen #larger screen #color temperature #kindle


HarperCollins allows readers to manipulate GameStop story's e-book price

HarperNonFiction has launched an innovative marketing campaign for the early e-book release of Ben Mezrich’s The AntiSocial Network, which will allow readers to manipulate the title's price by micro trading in GameStop stock. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 00:36:07 UTC ]
More news stories like this | News stories tagged with: #e-book price #e-book


CBI unveils projects to young readers in Ireland, regardless of their backgrounds

Conversations around making the literature sector in Ireland more inclusive have been happening for some time, and the publication of Arts Council Ireland’s Equality, Human Rights and Diversity Policy in 2019 put a focus on the need for diversity across all artforms, so that no one is excluded.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 14:32:17 UTC ]
More news stories like this | News stories tagged with: #young readers #literature sector #human rights


New Universes for Young Readers: Close-up on Wonderbound

The new comics and graphic novels imprint from Vault Comics aims to deliver fantasy, sci-fi, and horror stories to middle grade and tween readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #horror stories #middle grade


Amazon is running a Labor Day sale on Kindles and Fire tablets

Amazon is offering discounts on a swathe of Kindles and Fire tablets for Labor Day. While the price cuts might not be quite as hefty as those you'd find on Prime Day, they're still solid, and you'll save around a third on most of the devices. Each version of the Fire 7 tablet, which Amazon says... Continue reading at Engadget

[ Engadget | 2021-09-06 14:39:41 UTC ]
More news stories like this | News stories tagged with: #lock screen #standard kindle #front light #buy kindle #32gb model #extra $20 #kindle


People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this | News stories tagged with: #product development #nielsen finds #nielsen


How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
More news stories like this | News stories tagged with: #remove ads #kindle fire #special offers #save money #purchase price #good idea #bad news #amazon offers #lower price #fire tablet #kindle


PineNote E-ink tablet runs Manjaro Linux

Reading devices with E-ink displays are an absolute must for hardcore readers. Can you read books using a traditional Android tablet or Apple iPad? Sure, but the screen can cause eyestrain. An E-ink reader, such as Amazon's Kindle Paperwhite, makes reading digital books much more enjoyable --... Continue reading at Betanews

[ Betanews | 2021-08-16 21:49:10 UTC ]
More news stories like this | News stories tagged with: #reading devices #hardcore readers #read books #apple ipad #e-ink reader #kindle paperwhite #digital books #kindle


‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


4thWrite short story prize reveals ‘engaging and provocative’ 2021 shortlist

Seeking out the best new Black, Asian and minority ethnic writers, this year’s finalists range across continents to show ‘the best of what stories can do’The fallout from civil war invades the London home of a high-flying Sri Lankan couple. An elderly Jamaican woman faces up bravely to the... Continue reading at The Guardian

[ The Guardian | 2021-07-29 11:00:30 UTC ]
More news stories like this | News stories tagged with: #london home #record number #award aims #short stories


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media


Reaching Readers at the Dollar Store

The value channel has been one of the fastest-growing sectors in retail over the past decade in general, if not for books. But opportunities exist—if publishers can make the economics work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
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Beyond Goodreads: Four tools that help readers track their books

These websites and apps boost your reading speed, keep track of your personal library and recommend just the right book to fit your mood. Continue reading at The Washington Post

[ The Washington Post | 2021-07-10 12:00:00 UTC ]
More news stories like this | News stories tagged with: #personal library


Engaging English

There’s a feeling of real energy and momentum to the Lit in Colour: Diversity in Literature in English Schools report released this week, from research conducted by Penguin Random House as part of the wider Lit in Colour campaign. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 02:17:46 UTC ]
More news stories like this | News stories tagged with: #real energy #research conducted #penguin random house


21 Books for the 21st Century: The Results of Our Readers’ Poll, by The Editors of WLT

Lit Lists Earlier this spring, the editors of WLT invited twenty-one writers to nominate a single book, published since the year 2000, that has had a major influence on their own work, along with a brief statement explaining their choice. We published... Continue reading at World Literature Today

[ World Literature Today | 2021-06-28 13:32:05 UTC ]
More news stories like this | News stories tagged with: #world war #twentieth century #claire messud #short stories #book written


Readers Angered over Anne Frank Reference in New Hilderbrand Novel

Author Elin Hilderbrand and publisher Little, Brown have come under fire for a passage in Hilderbrand's new book, 'Golden Girls,' that some readers on social media are calling anti-Semitic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version