Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
News tagged with: #digital content

Other Publishing stories related to: 'Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices'

AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #vox media #big reason #34% increase

Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday

[ Digiday | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #working directly #buy side #private marketplaces #premium inventory #sponsor content

EU Regulators Investigate Amazon's E-Book Practices

The move continues a trend of cracking down on the operations of major tech companies in Europe.In recent months, European regulators increasingly have been scrutinizing the practices of U.S. tech giants that dominate their respective industries, focusing their investigatory efforts on Amazon,... Continue reading at Fast Company

[ Fast Company | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent months #tech giants #respective industries #european commission #rival retailers

Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday

[ Digiday | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #give publishers #higher revenue #sponsor content

Can mobile save the world from a dystopian ad future?

Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian

[ The Guardian | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #news feeds

Lonely Planet Has Plenty of Company with New Magazine Launch

Travel quarterly to debut in September with 450,000 circ. The post Lonely Planet Has Plenty of Company with New Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet

PA succeeds in blocking infringers

The High Court has granted an application by the Publishers Association (PA) to block access to seven websites which have been infringing copyright. The application, made under 97A of the Copyright, Designs and Patents Act 1988, means that the UK's main internet service providers (ISPs) - BT,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #infringing copyright #high court #block access #virgin media

UK ISPs to block eBook piracy sites

The UK's biggest broadband providers will shortly start blocking seven of the most popular websites used by eBook pirates. Continue reading at BBC World

[ BBC World | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular websites #ebook pirates

Pirate ebook websites to be blocked in UK

Online piracy is usually associated with music, movies, and software. But the ever-growing popularity of ereaders such as the Amazon Kindle has also led to a burgeoning ebook piracy scene. The UK has been trying to clamp down on piracy recently, and the latest target is a raft of sites offering... Continue reading at Betanews

[ Betanews | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online piracy #amazon kindle #restrict access #online content

UK ISPs ordered to block ebook piracy sites

In a major victory for book publishers, the UK's High Court has ordered internet service providers (ISPs) to block several sites offering pirated ebooks. The decision means that BT, Sky, Virgin Media, TalkTalk and EE now have 10 days to comply and e... Continue reading at Engadget

[ Engadget | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major victory #book publishers #high court #decision means #virgin media

7 Ways to Get People to Share Your Snapchat Messages, Even Ads

Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek

[ AdWeek | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners

Tech blog spinoff Re/code acquired by Vox Media

Tech news blog Re/code has been acquired by online publishing company Vox Media, just 18 months after spinning off from its former parent, The Wall Street Journal. Continue reading at Stuff

[ Stuff | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media

When Design Harms Instead Of Helps

Bruce Nussbaum's firsthand account of how a celebrated agro-design went terribly wrong. This is an excerpt from the forthcoming book Design and Violence, edited by Paola Antonelli, Jamer Hunt, and Michelle Fisher and published by the Museum of Modern Art in New York. The book is based on an... Continue reading at Fast Company

[ Fast Company | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paola antonelli #modern art

How Journalism Schools Are Adjusting to the Digital Age

David Remnick, the longtime editor of The New Yorker, recently recounted a meeting during the early days of online publishing when the veteran sports essayist Roger Angell said he would always “want to be able to describe, in English, how t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journalism schools #digital age #david remnick #longtime editor #early days #online publishing

Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give facebook #sell ads #ad sales #national geographic

At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #land rover #hot topic #digital advertising #video ads

NBC Pulls Facebook Post After Sneaking in an Ad for Subway

As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek

[ AdWeek | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest episode #universal pictures #video content

Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday

[ Digiday | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #ad space #weather company

News Corp profits halve after weak newspaper ad sales

Rupert Murdoch group, which publishes Sun, Times and Wall Street Journal, partly blames currency fluctuations, as book publishing division reports growthRupert Murdoch’s News Corp has seen a 52% year-on-year fall in its third-quarter profits as its newspaper advertising revenue continued to... Continue reading at The Guardian

[ The Guardian | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles include #currency fluctuations