The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
News tagged with:
#digital content
Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age
[ Advertising Age | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#year earlier
#money magazines
#mexican magazines
#print publisher
#executive team
#earnings call
During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
Leaders, take note (and MFA grads, take heart): acclaimed novelist Mohsin Hamid on the most important tool you're not using enough.True story: In 2007, the Pakistani writer Mohsin Hamid catapulted into the literary spotlight with his second book, The Reluctant Fundamentalist, an examination of... Continue reading at Fast Company
[ Fast Company | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sold
#important tool
#true story
#reluctant fundamentalist
#guardian called
Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
More news stories like this |
The practice still courts controversy, but only about 13 percent of magazines tracked ran cover ads in the last 12 months. The post Cover Ads: Buzzy, But Not Common appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-30 00:00:00 UTC ]
More news stories like this |
Founded in 1964, the store now occupies 6,000 square feet in Lincoln Hall, an historic storefront in the town. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
More news stories like this |
Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#drive traffic
#developing products
#banner ad
#sales strategy
#media companies
The High Court has ordered Hesperus to stop selling or distributing its English translation of The 100-Year-Old Man who Climbed out of the Window and Disappeared by Jonas Jonasson. The order was issued following an action brought by Hachette Book Group against Hesperus in London, which saw a... Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high court
#stop selling
#english translation
#jonas jonasson
Heritage only goes so far these days for traditional publishers. That's why Time Inc. is betting big on technology -- and its new CTO Colin Bodell -- to reverse its print woes. Bodell, an Amazon vet, is looking to a mix of paywalls, e-commerce and shared databases to jump-start growth. “If I... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publishers
#betting big
#presidential election
Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original programming
#taking place
#digital content
Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone calls
#social networks
#social accounts
In any standards landscape, there is diversity and not likely to be a single or permanent solution. Because content often has to connect to bibliographic and business metadata, integration with other standards can be a requirement and a challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
Scholastic has reached an agreement to sell its educational technology group to Houghton Mifflin Harcourt for $575 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this |
Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magnifying glass
Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing ecosystem
#tv shows
#critics argue
Paula Hawkins’s 'The Girl on the Train' held onto its #1 spot on Apple’s iBooks bestseller list, for the week ended April 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#paula hawkins
##1 spot
GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#digital conference
#web pages
#michael sebastian
Facebook’s cred is still intact with teens, survey saysA Pew Research survey has found that Facebook is the most popular social network among teens, debunking the notion that it was losing ground among the younger generation. While 71 percent of all teens surveyed use Facebook, 41 percent said... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription revenue
#younger generation
#mobile app
#small businesses
The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#holy grail
#publishing world
#direct relationship
He is long known to have used composite characters and a new biography will reveal more embellishments – but perhaps that’s the magic of his workOver the weekend, the feathers of American literary journalists ruffled lightly in the breeze of a review that appeared in the New York Review of... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#roman empire