Reality check: Video won’t save the day for digital publishers desperate for growth

Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with legacy video companies and the costs required to create TV shows or channels. Ultimately, differentiation is going to win out and many mid-tier publications will be left in the dust. The post Reality check: Video won’t save the day for digital publishers desperate for growth appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-11 00:00:00 UTC ]
News tagged with: #growth appeared #reality check #digital publishers #meaningful revenue

Other Publishing stories related to: 'Reality check: Video won’t save the day for digital publishers desperate for growth'


Back to the future: were newspaper publishers wrong to go digital?

Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the... Continue reading at The Guardian

[ The Guardian | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print product #editorial content #publishers made #print editions #vast majority #overwhelming majority #subscription revenue


Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery

The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age

[ Advertising Age | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #individual components #attract advertisers


Digital Census: 'self-published writers to grow ebook market share'

Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller

[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census #self-published writers #early results #launched ahead #futurebook conference #taking place #2nd december


Bookouture is Britain's Hottest Digital Publisher

How a digital publishing company founded in 2012 has racked up a series of bestselling digital titles in the U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Cupcakes from Jamie T and a trip to Abbey Road: A day in the life of NME’s digital editor

For the latest in Digiday’s Day in the Life series, Charlotte Gunn, digital editor at NME, takes us through an average day. Like many publishers, NME is producing more video content, half of Gunn’s time is spent finessing the video strategy. This includes Facebook Live sessions with bands at... Continue reading at Digiday

[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editor #video content #video strategy


Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek

[ AdWeek | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great creative #conversion rate #target audience #adweek magazine


China ‘delivering sales growth’ for UK publishers

UK publishers said the demand for rights from Chinese publishers at BIBF “far exceeded expectations”, with children’s and illustrated books particularly in demand. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #chinese publishers #exceeded expectations #illustrated books


Bonnier Publishing in US growth push

Bonnier Publishing is launching a new US division, Bonnier Publishing USA, as part of "an ambitious programme for growth" in the territory lead by group c.e.o Richard Johnson. Continue reading at The Bookseller

[ The Bookseller | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growth push #bonnier publishing #richard johnson


UK and US publishers agree: Video is where the money is

The majority of U.K. publishers receive a third of their traffic from third-party sites like Facebook and Google, according to an AOL report. This figure has surprised some publishers for being low. News UK's Hamish White believes publishers are either "underplaying their figures" because they... Continue reading at Digiday

[ Digiday | 2016-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news uk #post uk #publishers agree


Magazine Publishers Begin to Embrace Virtual Reality

Major brands launch VR projects as audience awareness and hype grow. The post Magazine Publishers Begin to Embrace Virtual Reality appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-13 00:00:00 UTC ]
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After Steady Growth, Digital Comics Sales Decline in 2015

After six straight years of growth, North American digital comics sales dropped 10% in 2015, to $90 million. The decline, documented in a new report issued by the pop culture trade news site ICv2, mirrors a similar decline in the sales of prose ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #report issued


As Online Video Surges, Publishers Turn to Automation

“It really allows us to create a lot more video,” said Sean Holzman, of Bonnier, which has announced a partnership with Wibbitz. Continue reading at The New York Times

[ The New York Times | 2016-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers turn #sean holzman


Digital publisher Dan Franklin to leave PRH

Digital publisher Dan Franklin is leaving Penguin Random House UK on 14th July, with his role made redundant. Continue reading at The Bookseller

[ The Bookseller | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leave prh #14th july


As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek

[ AdWeek | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #media companies #increasingly turning #audience engagement #anecdotal reports #rapid growth


Facebook Pays Publishers Over $50 Million to Start Using Live Video

Company signs over $50 million in deals with 140 companies and celebrities for Facebook Live content. The post Facebook Pays Publishers Over $50 Million to Start Using Live Video appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$50 million #live video


News Magazines Resist Print Declines; Digital Editions Show Growth

Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Sweeping CPG Study Finds Magazines Deliver Biggest Bang for Buck, Digital Video Lags

What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age

[ Advertising Age | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #cross-media campaigns #marketing world


Regional Publishers and the Digital Dilemma

Assessing digital content's place in a still-print-centric space. The post Regional Publishers and the Digital Dilemma appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional publishers


Terraria video game publishing programme announced

Penguin Random House (PRH) Children’s is set to publish a series of books about Terraria, a video game that allows players to build their own environment. Continue reading at The Bookseller

[ The Bookseller | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video game


From paying the bills, to £2,000 a day: making a killing from self-publishing

Her Last Tomorrow, Adam Croft’s latest DIY thriller, lifted his bedroom business into the sales stratosphere. He talks about paying off his mortgage in weeks and why he’s fine with publishers being ‘sniffy’“Could you murder your wife to save your daughter?” That’s the hook for a novel that has... Continue reading at The Guardian

[ The Guardian | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deal #long time