Reality check: Video won’t save the day for digital publishers desperate for growth

Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with legacy video companies and the costs required to create TV shows or channels. Ultimately, differentiation is going to win out and many mid-tier publications will be left in the dust. The post Reality check: Video won’t save the day for digital publishers desperate for growth appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-11 00:00:00 UTC ]
News tagged with: #growth appeared #reality check #digital publishers #meaningful revenue

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Hodder to publish ITV tie-in Save Money Good Food

Hodder & Stoughton have signed up a new cookery book to accompany an eight-part prime-time TV series commissioned for ITV this spring. Continue reading at The Bookseller

[ The Bookseller | 2017-03-24 00:00:00 UTC ]
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Publisher to host EU celebration night on day of Article 50 trigger

Canbury Press is to host a gala evening to "celebrate the contribution of Europeans to the UK" as prime minister Theresa May prepares to trigger Article 50. Continue reading at The Bookseller

[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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From frenemy to friend: How Google won publishers over

It's not being confused with altruism, but Google's way of working with publishers has made it more of a friend to publishers than Facebook. The post From frenemy to friend: How Google won publishers over appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-21 00:00:00 UTC ]
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London Digital 2017: Publishing’s Startup Culture

Consultant and blogger Thad McIlroy talks to PW about his recently released report on startups in the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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London Digital 2017: The Future of Publishing Is...

As the publishing world gathers for the London Book Fair, now ten years after the birth of the iPhone and the Kindle, Kristen McLean surveys the storytelling landscape. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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London Digital 2017: Can Self-Publishing Crack the Academic Market?

PW talks to Daniel Berze, senior v-p of academic publishing for Glasstree, who says the traditional scholarly publishing model is broken—and self-publishing can help fix it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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Facebook’s latest video shift irks news publishers

Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
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What Publishers Can Learn from Razorfish’s Video Strategy

Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Cost, distribution, localization: Where European publishers struggle with video

"How can we effectively utilize our limited production resources to be confident that we're achieving maximum bang for our buck?" asked Neil Hall, head of product for BBC. The post Cost, distribution, localization: Where European publishers struggle with video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-22 00:00:00 UTC ]
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If newspapers won't check viral stories, who will listen to them about fake news? | Jasper Jackson

Media outlets published video of cyclist responding to catcallers without checking its authenticity. The race for clicks is undermining claims people should trust the newsEven as the media continues to take Facebook to task over its fake news problem, many parts of the news business are doing... Continue reading at The Guardian

[ The Guardian | 2017-02-22 00:00:00 UTC ]
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Premium Publishers Tell P&G's Pritchard They Can Solve His Digital Ad Problems

An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age

[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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Publishers and booksellers hot up for Valentine's Day

Publishers and booksellers are joining the love-in created by Valentine's Day, with retail events and publisher promotions setting sales in the romance genre racing.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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L,B's Howden joins Bonnier Zaffre to drive digital growth

Felice Howden, head of digital marketing and consumer engagement for Little, Brown, has joined Bonnier Zaffre in the newly-created role of digital marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Flipboard's Quest To Save Online Publishing—And Itself

With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech, AI, and print-era publishing aesthetics. With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech,... Continue reading at Fast Company

[ Fast Company | 2017-02-08 00:00:00 UTC ]
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When it comes to video, more publishers are betting on mobile web versus apps

Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday

[ Digiday | 2017-02-02 00:00:00 UTC ]
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‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday

[ Digiday | 2017-01-31 00:00:00 UTC ]
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Milo Yiannopoulos publisher insists book won't feature hate speech

Simon & Schuster boss writes to authors alarmed by the rightwing author’s profile, assuring them that the firm will not tolerate abusive writingIn what is being seen as a damage limitation exercise, the publisher of rightwing controversialist Milo Yiannopoulos has written to authors to... Continue reading at The Guardian

[ The Guardian | 2017-01-24 00:00:00 UTC ]
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Next Steps in Digitization for Book Publishers

Improving discovery and workflow efficiency are in the digital cards for publishers in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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How a football publisher repurposed one event’s worth of video for 4 different platforms

With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
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From live video to VR: How publishers are tackling the inauguration

Publishers are gearing up to produce hours of live video for Inauguration Day. This includes all-day live coverage from CBSN and The Washington Post, as well as a four-hour live virtual reality stream from the USA Today Network. Refinery29, meanwhile, is counter-programming the actual... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
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