Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game isn't much easier, just as rife with competition and demands on limited resources. So it's good news for smaller publishers that Quartz, the Atlantic Media brand primarily dedicated to covering the global economy, seems to be on the cusp of making it work, at least according to a person familiar with the business.Quartz is on pace to bring in more than $30 million in revenue this year, having already booked $25 million, the person said. It is selling high-polish display ads for a CPM, or cost per thousand impressions, above $60 range, as well as content marketing services and sponsorships of editorial products, according to the person, who was not authorized to discuss the brand's finances. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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Partly due to a strong performance in the juvenile nonfiction category, unit sales of print books at outlets that report to NPD BookScan were 4% higher in the week ended June 4, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek
[ AdWeek | 2017-06-08 00:00:00 UTC ]
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The pixel-perfect web is dead. The days of positioning elements on a web page and expecting them to always display exactly how we wanted are a distant memory; we now cope with the constant barrage of new and varied devices that our designs need to look fantastic on. Responsive web design is no... Continue reading at Betanews
[ Betanews | 2017-06-07 00:00:00 UTC ]
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Toronto-based Kobo and Seattle's Amazon are neck-and-neck in Canadian publishers' use of ebook retailers, BookNet Canada finds, in a new 2016 survey. The post BookNet Canada: Digital Revenue Up in 2016, Ebook Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
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There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-05 00:00:00 UTC ]
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Lean Websites is a practical book on website performance for web developers, concentrating mainly on front-end performance improvement. It covers plenty of solid theory, but is also packed with useful, real world hints and tips that you can use on your sites today. The ebook, from SitePoint,... Continue reading at Betanews
[ Betanews | 2017-05-31 00:00:00 UTC ]
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Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues... Continue reading at Digiday
[ Digiday | 2017-05-30 00:00:00 UTC ]
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Rails: Novice to Ninja is an easy-to-follow, practical, and fun guide to Ruby on Rails. Aimed at beginners, this ebook covers everything you need to get up and running, from installing Ruby, Rails and SQLite, to building and deploying a fully-featured web application. The third edition of this... Continue reading at Betanews
[ Betanews | 2017-05-25 00:00:00 UTC ]
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The Hay Festival, which opens later this week for its 30th year, is to release a book of Hay Festival Conversations: Thirty Conversations for Thirty Years to mark the anniversary. Continue reading at The Bookseller
[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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Bloomsbury grew revenues by 15% to £142.6m in the 12 months to the end of Feburary 2017, in what chief executive Nigel Newton has branded "a very strong year" for the company. Continue reading at The Bookseller
[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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From the words, to how the form looks, and on to interactivity, Designing UX: Forms will show you how to design a web form that works beautifully on mobiles, laptops and desktops. It’s filled with practical and engaging insights, and plenty of real-world examples, both good and bad. Designing... Continue reading at Betanews
[ Betanews | 2017-05-19 00:00:00 UTC ]
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Ronnie Fairweather, creative director at Penguin Random House Children’s, is retiring after nearly 30 years with the publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
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Cengage’s adjusted revenues stood at $1.5bn for the fiscal year 2017, down 10% from the prior year, the company has told investors, ahead of posting its annual report later this month. Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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HarperCollins’ global revenue was up $16m (£12.4m) year-on-year in the last quarter (4%), rising from $358m (£276.7m) to $374m (£288m). Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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Good user experience (UX) design is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far, however. To get the full picture of how users are engaging with your website or app, you’ll need to use quantitative evidence in the form of analytics.... Continue reading at Betanews
[ Betanews | 2017-05-10 00:00:00 UTC ]
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Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World
[ BBC World | 2017-05-08 00:00:00 UTC ]
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