Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game isn't much easier, just as rife with competition and demands on limited resources. So it's good news for smaller publishers that Quartz, the Atlantic Media brand primarily dedicated to covering the global economy, seems to be on the cusp of making it work, at least according to a person familiar with the business.Quartz is on pace to bring in more than $30 million in revenue this year, having already booked $25 million, the person said. It is selling high-polish display ads for a CPM, or cost per thousand impressions, above $60 range, as well as content marketing services and sponsorships of editorial products, according to the person, who was not authorized to discuss the brand's finances. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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#big reach
#smaller publishers
#global economy
#thousand impressions
#editorial products
Microsoft’s annual ebook giveaway sees the company offering vast amounts of guides for free. These are high-quality titles covering pretty much every Microsoft product or service you care to think of. There are millions of Microsoft ebooks up for grabs, and you can download as many -- or as few... Continue reading at Betanews
[ Betanews | 2017-07-14 00:00:00 UTC ]
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#limited time
Accreditations for significant library supply contracts worth millions of pounds have been awarded, with Blackwell’s, Dawson and the JS Group among the winners. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar.... Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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#north american
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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#news app
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Veteran Hollywood executive Jonathan Dolgen, who formerly headed Paramount Pictures, has sold his home in Malibu for $18 million. The buyer was Chris Columbus, director of such films as “Home Alone,” “Mrs. Doubtfire” and “Harry Potter and the Sorcerer’s Stone.” The English traditional-style home... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-07 00:00:00 UTC ]
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#$18 million
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Unit sales of print books rose 3% for the first six months of 2017 compared to the first half of last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-06 00:00:00 UTC ]
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#print units
New bookstores open in Texas and Colorado; a beloved Miami bookstore may be saved; Asian authors are upset with Amazon; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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#ad format
The new program, called Global Certified Accessible, allows publishers to verify whether their ebooks meet accessibility standards required by blind or low vision students as well as those with dyslexia or other disabilities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-27 00:00:00 UTC ]
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Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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While the bookseller was able to improve its bottom line through cost savings, executives know they need to find ways to fix stalled sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Characterized as South Korea's largest ebook service, Ridibooks' parent company raises funds. And Quarto Group Takes on Zest Books distribution. The post Industry Notes: South Korea’s Ridibooks Raises $20 Million; Quarto Distributes Zest Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-20 00:00:00 UTC ]
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#south korea
The industry sales report for 2016 found that total revenue for the industry fell 6.6%, compared to 2015. Based on sales from 1,207 companies that report to AAP, total revenue last year was $14.25 billion, down from $15.26 billion in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-15 00:00:00 UTC ]
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Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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#video publishers
#video views
A new report issued this week by the trade association representing German publishers and booksellers revealed that book revenue was up 1% in Germany last year, hitting €9.28 billion ($10.41 billion). The largest segment seeing gains was children's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-15 00:00:00 UTC ]
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#report issued
Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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#giving advertisers
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Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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#commercial relationships
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Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek
[ AdWeek | 2017-06-13 00:00:00 UTC ]
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#facebook released