Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time. Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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Helen Macdonald has won the Samuel Johnson Prize for Non-Fiction for H is For Hawk (Jonathan Cape), making it the first time a memoir has won the award. Macdonald was announced as the winner of the £20,000 prize last night (4th November) at a ceremony at the Royal Institute of British Architects... Continue reading at The Bookseller
[ The Bookseller | 2014-11-06 00:00:00 UTC ]
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Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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Cygnus continued its piece-by-piece sell off Monday, sending its public safety and transportation divisions to SouthComm. Terms weren't disclosed. The deal includes 11 magazines, seven trade shows and seven digital properties. Cygnus says all employees moving to new ownership will be retained. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-05 00:00:00 UTC ]
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As Curtis Brown Ltd. celebrates its centenary anniversary, the firm’s CEO reflects on rights sales and the changing role of literary agents and authors today. The post Curtis Brown: Love, Passion and a Century of Selling Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-03 00:00:00 UTC ]
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Anne Marie Keohane and her husband own Symposium Books, one in Providence, R.I., and its sister store in nearby East Greenwich. AShe spoke with PW about a handful of books that she is currently handselling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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The 'New York Post' reports that literary agent David Vigliano is selling his company, Vigliano Associates, to Y Entertainment Group, the entertainment subsidiary of Ron Burkle's private equity and venture capitalist firm, the Yucaipa Cos Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-29 00:00:00 UTC ]
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The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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Patrick Rothfuss is the author of the mega-bestselling novels The Name of the Wind and The Wise Man's Fear, and is currently hard at work on The Doors of Stone, the final volume in his epic fantasy trilogy The Kingkiller Chronicle. In the latest episode of Geek's Guide to the Galaxy he discusses... Continue reading at Wired
[ Wired | 2014-10-25 00:00:00 UTC ]
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Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age
[ Advertising Age | 2014-10-20 00:00:00 UTC ]
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Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-16 00:00:00 UTC ]
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Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Lena Dunham's much-talked about essay collection, 'Not That Kind of Girl,' sold about 38,000 print copies in its first week on sale, according to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World
[ PC World | 2014-10-08 00:00:00 UTC ]
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Non-English language publishers should publish in English themselves, argues Bloomsbury’s Richard Charkin in his keynote speech at the Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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