Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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German publisher joins other media companies faced by 20% ownership limitThe German media group Axel Springer has sold off its media assets in Russia to Artcom Media, a division of the Russian-based publishing group ACMG run by Alexander Fedotov. The assets include the Russian editions of Forbes... Continue reading at The Guardian
[ The Guardian | 2015-09-18 00:00:00 UTC ]
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Kantar Media numbers show decline in magazine ads, increase in some digital. The post Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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Pearson is to keep its stake in Penguin Random House until at least 2017, its c.e.o. John Fallon has said. The company owns 47% of the publishing company, with the other 53% owned by Bertelsmann. In an interview with Bloomberg TV Fallon said it was “unlikely” that Pearson would exercise its... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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Connect Books has bought the remaining 49% stake in Wordery to become the sole owners of the retailer. Wordery – an online bookseller – was established in October 2012 as a joint enterprise between Connect Books, which owned a 51% stake, and former Book Depository IT director Will Jones and... Continue reading at The Bookseller
[ The Bookseller | 2015-09-14 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Carl-Johan Forssén Ehrlin’s self-published bestseller to get traditional edition with Penguin Random HouseThe Swedish author of this summer’s surprise self-published hit, a bedtime story that promises to “make anyone fall asleep” using positive reinforcement techniques and plenty of yawns, has... Continue reading at The Guardian
[ The Guardian | 2015-09-03 00:00:00 UTC ]
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After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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B2B content company Globe Business Media Group has sold its portfolio of law books to a management-led team for an undisclosed sum. The buyers of the division, Globe Law and Business, are a consortium led by Jim Smith, a publisher who spent a number of years on the board of Lexus Nexus. Sian... Continue reading at The Bookseller
[ The Bookseller | 2015-08-29 00:00:00 UTC ]
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Laurence King Publishing’s adult colouring book Secret Garden by Johanna Basford has sold 3 million copies in China since the book was published there on 1st June 2015, the publisher revealed at Beijing International Book Fair (BIBF) today (27th August). Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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Bestseller in global craze for adult versions of children’s favourites scores dazzling success in the People’s RepublicThree million copies of Johanna Basford’s adult colouring book Secret Garden have been sold in China in less than three months, its publisher has announced, dubbing Beijing the... Continue reading at The Guardian
[ The Guardian | 2015-08-27 00:00:00 UTC ]
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Paula Hawkins’ The Girl on the Train (Transworld) is Amazon.co.uk’s biggest selling ebook of 2015 so far, the retailer has revealed. The list of top 20 ebooks of the year is dominated by female authors, with E L James’ Fifty Shades of Grey companion novel, Grey: Fifty Shades of Grey as told by... Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
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Johannesburg's Philani Dladli was homeless when he decided to sell books he found and read, offering them on a sliding price scale based on his own review. The post Homeless South African Sells Books and Reviews In Lieu of Begging appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
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Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
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Too many children's books are boring and do not treat their audience with respect, according to best-selling author Andy Griffiths. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2015-08-17 00:00:00 UTC ]
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