Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-03-04 05:01:00 UTC ]
News tagged with: #tv measurement #nielsen

Other news stories related to: "Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover"

Novelists are writing for TV more than ever. How it's changing the industry

Over the past 20 years, industry shifts have funneled more novelists into TV rooms than ever. It's salutary in many ways — beginning with health insurance. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-02-11 15:00:05 UTC ]
More news stories like this | All news stories tagged with: #novelists

National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #bouncing back

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | All news stories tagged with: #nielsen #sales data #global measurement #ad budgets

PA and Pearson join Creative Industries Trade Advisory Group

The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 06:08:05 UTC ]
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Trade bodies to 'engage' with Covid-19 culture panel but note industry's absence

The Publishers Association has said it "looks forward to engaging" with a new expert advisory panel set up to investigate the pandemic's impact on arts and culture, although it has failed to include a representative from the industry. Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 09:04:29 UTC ]
More news stories like this | All news stories tagged with: #publishers association #trade bodies

Quad/Graphics CEO: Industry Needs to Protect Its Supply Chain

In the aftermath of last year's failed merger of two major publication printers, Quad/Graphics and LSC Communications—a deal that was abandoned after it was challenged by the Department of Justice on anti-trust grounds—both companies were vocal in their opinion that the DOJ's stance was based... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-11 18:41:59 UTC ]
More news stories like this | All news stories tagged with: #publishers including #publishing executive #$60 million #recent months #meredith corp

Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | All news stories tagged with: #nielsen #bon viv #nielsen data #hard lemonade #ll continue #ab inbev #senior director

Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek

[ AdWeek | 2019-10-03 10:00:35 UTC ]
More news stories like this | All news stories tagged with: #nielsen #tv measurement

The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #online publisher #exclusive data #environmental activist #ad lib #patrick mahomes

NAPCO Media Acquired by Printing Industry Trade Association

The Specialty Graphic Imaging Association (SGIA), a printing industry trade group, announced this week that it has acquired NAPCO Media—the Philadelphia-based B2B publisher of Book Business, Printing Impressions and Publishing Executive, among a handful of other titles—for an undisclosed... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-08 18:53:40 UTC ]
More news stories like this | All news stories tagged with: #american publishing #additional title #company launched #business units #total retail #vice versa

The single best Dem debate measurement. Plus, the magazine industry has 'Issues'

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age

[ Advertising Age | 2019-06-27 19:01:33 UTC ]
More news stories like this | All news stories tagged with: #hearst #play button #lead sponsor

Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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At Cannes, Comcast urges TV industry to expand addressable advertising

Industry leaders and Ad Age editors predict the big winners at Cannes

It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-11 07:00:00 UTC ]
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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
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Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #capture audiences #convince advertisers #similar results

Conde Nast's new global CEO is a former Pandora and Sling TV chief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. On April 22, publishing conglomerate Condé Nast—home of Vogue, The New Yorker,... Continue reading at Advertising Age

[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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Trade Segment Was Industry Bright Spot in 2018

Gains in the trade and religion segments were offset by declines in the other publishing categories, leading to a small (0.4%) decline in industry sales in 2018, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-12 00:00:00 UTC ]
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Trade warns May's Brexit defeat leaves industry 'limbo'

Trade leaders have warned Theresa May needs to “urgently” come up with a Plan B after MPs rejected the government’s Brexit deal in an historic defeat last night. Continue reading at The Bookseller

[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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UK Trade Associations Call for Professional Behavior in a Diverse Industry

Vowing to 'bear witness and support appropriate action,' the four key trade associations in the UK publishing industry commit to combating misconduct. The post UK Trade Associations Call for Professional Behavior in a Diverse Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bear witness