Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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The shape of publishing continues to shift, but academic presses still face the perennial questions: audience, sales, course adoptions, a shrinking library market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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There’s a new crowdsourced publishing program from Amazon “which is so new that it doesn’t yet have a launch day, URL, or even a name." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-03 00:00:00 UTC ]
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Facebook is no stranger to controversy, nor is the social network unfamiliar with upsetting its users. It seems as though Zuckerberg's baby has been hitting the headlines for all the wrong reasons lately, and it's not all that long since users vented their fury after it was revealed that their... Continue reading at Betanews
[ Betanews | 2014-10-03 00:00:00 UTC ]
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HarperCollins is ramping up its direct sales efforts by offering authors who sell direct the chance to earn a higher royalty rate in the process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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In an email to authors, Amazon officials shared more details on its recently announced American Idol-style crowdsourced publishing platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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Google has a tumultuous history with the German publishing industry, which has long taken issue with the search giant's indexing of news stories. Starting next week, Google Germany will no longer display summaries and image thumbnails for news... Continue reading at Engadget
[ Engadget | 2014-10-02 00:00:00 UTC ]
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Dominic Myers, previously managing director of Waterstones in the U.K., became head of Amazon Publishing in Europe effective September 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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By D. Eadward Tree Google, the epitome of the internet ventures that have so disrupted the magazine industry, turns out to have a crush on traditional publishers, a recently leaked report reveals. But... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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In its new white paper, Danish publishing consultancy Schilling challenged executives to answer “what should a publishing company built from scratch look like?” Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
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In another step in the integration of Penguin and Random House, the company has completed the buyout process of eligible members within the PRH sales group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Six years after Blue Dome launched in the United States to publish books on Islamic spirituality, history, and art, it has added a new category to its list: cooking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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WATERLOO REGION — The former publisher of the Elmira Independent newspaper has been forced to return to Canada and serve out the rest of his sentence after losing an appeal of his conviction for contempt of court. Bob Verdun learned this ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-29 00:00:00 UTC ]
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The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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How the innovative startup Advance Editions is turning book editing into a conversationPublishing is an increasingly crowded field. This summer Paul Kingsnorths The Wake became the first crowdfunded book to make it, via Unbound, on to the Booker longlist. Some publishers are crowdsourcing their... Continue reading at The Guardian
[ The Guardian | 2014-09-28 00:00:00 UTC ]
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John Mack Carter, one of the industry's most influential magazine editors and the longtime voice of McCall's, Ladies' Home Journal and Good Housekeeping, has died at 86 following a long battle with Parkinson's. Mr. Carter was the only person in publishing history to helm all three titles.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-09-27 00:00:00 UTC ]
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Chicago might be known for its burly swagger,” says the Chicago Tribune literary editor-at-large Elizabeth Taylor, “but it’s also a supportive place” for publishers and other literary folk to do business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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