Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Chicago might be known for its burly swagger,” says the Chicago Tribune literary editor-at-large Elizabeth Taylor, “but it’s also a supportive place” for publishers and other literary folk to do business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Some in book publishing may dismiss the region that lies between and fans out from Lake Superior and Lake Michigan’s southern shores as “flyover country.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Celebrities and authors including Graham Norton and Ross Kemp have thrown their weight behind the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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Hearst CTO Phil Wiser described how the company plans to catch up to its audience, 50 percent of which is reading on mobile devices. The post Hearst CTO on the publisher’s plans for the future appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-25 00:00:00 UTC ]
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The Athens (Ohio) NEWS, a twice-weekly newspaper launched in 1977 by Bruce Mitchell, is being sold to Adams Publishing Group (APG) Media of Ohio LLC, a family owned newspaper company with headquarters in Minnesota. Mitchell and ownership ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-25 00:00:00 UTC ]
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From Eriq La Salle to Dominic Selwood, indie publishers are successfully reaching more readers with the IngramSpark platform, which offers global book distribution and easy-to-use tools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-25 00:00:00 UTC ]
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Revenue at Scholastic hit $283.8 million in the first quarter ended Aug. 31, 2014. This figure is up 3% over the same period a year ago. The net loss increased to $34.1 million from $29.9 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
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Name change for Logos; new TV program features Kregel author; Chalice forges partnership with ministry organization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Online retailers and publishers are pushing back against Facebook Inc. FB -0.20% 's efforts to track users across the Internet, fearing that the data it vacuums up to target ads will give the social network too much of an edge. Web traffic exp ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-24 00:00:00 UTC ]
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New books from Max Lucado and Rob Bell are among big October titles from religion publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Chicago and its suburbs are home to a number of religion publishers, the result of migration patterns, the city’s historic role as a transportation hub and center for printing, and a high concentration of Christian colleges and seminaries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Bill Henderson, founder of Pushcart Press and recipient of the National Book Critics Circle’s Lifetime Achievement Award, tells the story of “an aging man who builds a holy place in his backyard” in his new book. The memoir features bugs, cancer, spiritual wavering, and rocks. Lots of rocks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Amazon Kindle is now a 'proud sponsor' of Downton Abbey. And it suits, as the show's story arc reflects the current dynamic in the publishing business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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NOOK Press team talks about what makes this ebook publishing platform stand out and how authors can best leverage NOOK Press tools and its community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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The Perseus Books Group is integrating its London and New York sales teams, placing them under the control of someone who will take over the newly created role of v-p of international sales and marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
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After rumblings surfaced that Amazon is creating a new crowd-sourcing publishing platform, the e-tailer has confirmed that the new program is "in the works." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
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The company has appointed Jim Childs publisher of its trade division, effective October 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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The new unit, Liberty Hill Publishing, is being launched in partnership with Salem Communications, a conservative media company which owns, among other properties, Regnery Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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The merger of Penguin and Random House in Canada is beginning to taking shape in two new, concrete ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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