To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-08-06 00:00:00 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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The IPA Prix Voltaire-winning author and former spokesperson is reported to have been arrested in Ho Chi Minh City. The post Vietnamese Publishing House Co-Founder Arrested Ahead of Frankfurt Appearance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-07 14:25:31 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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'Too Much and Never Enough,' Mary L. Trump's book on her uncle Donald Trump sets record for Simon & Schuster. But POTUS has nothing on Voldemort. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-16 16:14:02 UTC ]
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If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The Black Writers' Guild has issued an open letter, signed by writers including Dorothy Koomson, Malorie Blackman, Candice Carty-Williams, David Olusoga and Bernardine Evaristo, telling British publishers it is "deeply concerned" they are "raising awareness of racial inequality without... Continue reading at The Bookseller
[ The Bookseller | 2020-06-14 19:50:25 UTC ]
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Liberal Publishing House–specializing in politically charged content that Hanoi has tried to suppress–wins the IPA's highest honor. The post Vietnam’s Liberal Publishing House Wins IPA’s 2020 Prix Voltaire appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-03 11:35:00 UTC ]
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Backed by Thinkingdom Media Group, Astra Publishing House has launched a new adult division, which will join children's publishing divisions Boyds Mills & Kane and minedition in the new company. Former Holt head Ben Schrank is publisher and COO of APH. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-19 04:00:00 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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A survey of indie presses shows that 60% fear they could be out of business by the autumn, writes Galley Beggar Press cofounder Sam JordisonOver the past few years, the success of independent publishers such as Fitzcarraldo, And Other Stories, Bluemooose and Influx Press has been something to... Continue reading at The Guardian
[ The Guardian | 2020-05-15 06:00:32 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Cinco Puntos Press launched a GoFundMe campaign to raise $250,000, as did Small Press Distribution, which is seeking $100,000. Lambda Literary, the LGBTQ-focused group, is asking for $175,000 to survive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
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ViacomCBS, fresh off a recent merger, is looking to sell its Simon & Schuster book publishing business Continue reading at ABC News
[ ABC News | 2020-03-04 18:09:45 UTC ]
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Constable is publishing a memoir by radio and television presenter Pat Sharp, best known for hosting ITV children’s game show "Fun House". Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 13:41:07 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Every assistant sifting through the slush pile, dreaming of selling their own novel, can now focus on the tale of Zakiya Harris, a former assistant editor who just sold her debut to Atria in a seven-figure deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Every assistant sifting through the slush pile, dreaming of selling their own novel, can now focus on the tale of Zakiya Harris, a former assistant editor who just sold her debut to Atria in a seven-figure deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Publishing Scotland names its latest round of translation grants. And the Frankfurt Book Fair's Literary Agents and Scouts Center is sold out. The post Publishing Scotland Funds 14 Translations; Frankfurt’s LitAg Sells Out appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-18 16:30:25 UTC ]
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