Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-08-06 00:00:00 UTC ]
News tagged with: #mobile app

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As Political Divide Widens, Will Big Houses Rethink Conservative Publishing?

In the wake of the events of January 6, will the Big Five think twice about publishing conservative authors? Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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'It’s been a rollercoaster': how indie publishers survived - and thrived - in 2020

When lockdown came in March, many small presses feared they would go out of business. But then came an outpouring of support from the publicThe best books from indie publishers in 2020Six months ago, independent publishers Jacaranda and Knights Of were warning publicly that their income had... Continue reading at The Guardian

[ The Guardian | 2020-12-16 08:00:30 UTC ]
More news stories like this | News stories tagged with: #monstrous devices #fiction list #independent publisher #bookseller


Bob Dylan sells entire publishing catalogue to Universal Music

Deal covers 600 songs including Blowin’ in the Wind and Knockin’ on Heaven’s DoorUniversal Music has struck a deal to buy the rights to Bob Dylan’s entire catalogue of 600 songs, from Blowin’ in the Wind to Knockin’ on Heaven’s Door, in the biggest music publishing deal in decades.Dylan, whose... Continue reading at The Guardian

[ The Guardian | 2020-12-07 12:40:36 UTC ]
More news stories like this | News stories tagged with: #bob dylan #universal music #entire catalogue #nobel prize #publishing deal


Sara Lycett, medical publishing house executive, dies

Sara Lycett, a retired Williams & Wilkins publishing executive, has died at 81. Continue reading at Baltimore Sun

[ Baltimore Sun | 2020-11-30 22:13:50 UTC ]
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Penguin Random House to purchase Simon & Schuster in massive publishing deal

ViacomCBS has announced plans to sell Simon & Schuster to publishing giant Penguin Random House LLC for a whopping $2.18 billion next year. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-11-25 21:02:17 UTC ]
More news stories like this | News stories tagged with: #announced plans #publishing giant #random house


A Trump Memoir Would Sell. Will Publishers Buy It?

Some publishing executives worry their authors and staff might rebel, but they say their bigger concern would be ensuring the book’s accuracy. Continue reading at The New York Times

[ The New York Times | 2020-11-18 10:19:13 UTC ]
More news stories like this | News stories tagged with: #trump memoir #memoir


Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing


Vietnamese Publishing House Co-Founder Arrested Ahead of Frankfurt Appearance

The IPA Prix Voltaire-winning author and former spokesperson is reported to have been arrested in Ho Chi Minh City. The post Vietnamese Publishing House Co-Founder Arrested Ahead of Frankfurt Appearance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-07 14:25:31 UTC ]
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Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media


Mary Trump's memoir sells 950,000 on first day, setting a record for publisher

'Too Much and Never Enough,' Mary L. Trump's book on her uncle Donald Trump sets record for Simon & Schuster. But POTUS has nothing on Voldemort. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-16 16:14:02 UTC ]
More news stories like this | News stories tagged with: #mary trump #simon schuster #memoir


What Publishers Can Learn From the Pandemic’s Engagement Surge

If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
More news stories like this | News stories tagged with: #digital version #act quickly #product offerings #fall events #north star #digital content


Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media


B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #ip addresses #article pages #ad revenue #demand-side platform #held accountable #bad actors #publishing industry


Black Writers' Guild tells UK publishing how to get its own house in order

The Black Writers' Guild has issued an open letter, signed by writers including Dorothy Koomson, Malorie Blackman, Candice Carty-Williams, David Olusoga and Bernardine Evaristo, telling British publishers it is "deeply concerned" they are "raising awareness of racial inequality without... Continue reading at The Bookseller

[ The Bookseller | 2020-06-14 19:50:25 UTC ]
More news stories like this | News stories tagged with: #black writers #open letter #malorie blackman #deeply concerned #raising awareness #racial inequality #significantly addressing


Vietnam’s Liberal Publishing House Wins IPA’s 2020 Prix Voltaire

Liberal Publishing House–specializing in politically charged content that Hanoi has tried to suppress–wins the IPA's highest honor. The post Vietnam’s Liberal Publishing House Wins IPA’s 2020 Prix Voltaire appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-03 11:35:00 UTC ]
More news stories like this | News stories tagged with: #highest honor


Schrank Named to Head Astra Publishing House

Backed by Thinkingdom Media Group, Astra Publishing House has launched a new adult division, which will join children's publishing divisions Boyds Mills & Kane and minedition in the new company. Former Holt head Ben Schrank is publisher and COO of APH. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult division #join children #children's publishing


‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #big fish #digital publishers


Coronavirus has left small publishers desperately fighting for survival

A survey of indie presses shows that 60% fear they could be out of business by the autumn, writes Galley Beggar Press cofounder Sam JordisonOver the past few years, the success of independent publishers such as Fitzcarraldo, And Other Stories, Bluemooose and Influx Press has been something to... Continue reading at The Guardian

[ The Guardian | 2020-05-15 06:00:32 UTC ]
More news stories like this | News stories tagged with: #small presses #sales drop #physical sales #online retailers #ebook sales #real connection #physical objects #great deal #bookseller


Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | News stories tagged with: #published today #digital media


Publishers and Literary Organizations Seek Donations to Survive

Cinco Puntos Press launched a GoFundMe campaign to raise $250,000, as did Small Press Distribution, which is seeking $100,000. Lambda Literary, the LGBTQ-focused group, is asking for $175,000 to survive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #gofundme campaign #lambda literary #small press