To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-08-06 00:00:00 UTC ]
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A wholesale craft supply company bought an Arkansas-based arts-and-crafts publishing company last week from its Philadelphia-based parent company — Comcast. The broadband, cable and entertainment giant sold Maumelle, Ark.-based Leisure Arts to PA Distribution, an Oregon-based distributor and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-10 17:55:17 UTC ]
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UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week
[ Media Week | 2019-06-26 08:28:48 UTC ]
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There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
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Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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Craig Popelars is joining Tin House Books as publishers June 1. His appointment is part of Tin House's plan to expand its book publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-30 00:00:00 UTC ]
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The newly launched collective for women in publishing, Conduit, has found an expanded venue for its inaugural meeting next month after an overwhelming response saw all spaces snapped up within an hour. Continue reading at The Bookseller
[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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A great deal of investment, not to mention a wide network of contacts and plenty of chutzpah, was required to launch 'Within Pictures and Beyond Texts,' a quarterly publication that is the first of its kind in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Last year, Anhui Children’s Publishing House (ACPH) published 449 new titles, 79% of which (or 355 titles) were original works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Putting a new spin on ordinary stories—about annual festivals, childhood rituals, and traditional games and snacks, for instance—to appeal to a new generation of readers keeps the China Welfare Institute Publishing House (CWIPH) busy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Jieli’s publishing program, particularly that of its original titles, embraces realism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Swedish publishing conglomerate Bonnier has sold US children’s publisher Little Bee Books to its founding executive management. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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The newest addition to IPR License's growing roster of offerings in online trading and licensing is S. Fischer Verlage, based in Frankfurt. The post IPR License Signs S. Fischer Publishing Houses in Germany to Its Network appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-17 00:00:00 UTC ]
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Publishers continued to look for more efficiency through restructurings in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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The Publishers Association has tentatively welcomed the outcome of last night’s no-confidence vote, with Theresa May’s continued leadership increasing the chances of a deal-based Brexit which would at least give publishers "a basis on which they can plan for the future". Continue reading at The Bookseller
[ The Bookseller | 2018-12-14 00:00:00 UTC ]
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Tribune Publishing Co. has terminated negotiations to sell itself to fellow newspaper company McClatchy Co., a person familiar with the matter said Thursday. The decision, reached by the Tribune Publishing board Thursday, followed several months of negotiations with McClatchy. The source said... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-14 00:00:00 UTC ]
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The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
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Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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