Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at 'The New York Times'
[ The New York Times | 2016-06-06 00:00:00 UTC ]
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#maria rodale
For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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#huge boost
#european publishers
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#digital experience
#ad experience
As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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#publishers worry
#native ads
#ad blocking
When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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#sponsored articles
#todd haskell
#digital arm
#high quality
Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
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#high-impact ads
#ad blocking
#premium publishers
#industry observers
A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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#existential threat
#rapid rise
#growing challenge
#good amount
#banner ads
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Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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#branded content
#marriott marquis
#managing editor
#abc news
Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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#iconic titles
#sports illustrated
Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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#native ads
Hearst Magazines announced that both HGTV Magazine and Food Network Magazine will be increasing rate bases in 2015. HGTV Magazine will increase its rate base twice in 2015, from 1.0 million in 1.1 million with the January/February issue, and to 1.2 million with the July/A Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-16 00:00:00 UTC ]
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#hgtv magazine
#rate base
In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and... Continue reading at Advertising Age
[ Advertising Age | 2013-10-22 00:00:00 UTC ]
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#years earlier
#kate moss
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The second half of 2011 continued to be a challenging time for magazine publishers, with only four of the top 20 consumer titles achieving lifts in print circulations. Continue reading at Media Week
[ Media Week | 2012-02-16 00:00:00 UTC ]
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#magazine abcs
#challenging time
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Today, Hearst Magazines announced that two new senior executives would be joining its U.S. magazine division. Debi Chirichella, former chief operating officer at Condé Nast Digital, will join as senior vice president, chief financial officer; while Grant Whitmore, former chief operating officer... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-31 00:00:00 UTC ]
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#senior executives
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#vice president
Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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#lifestyle magazine
#media content
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Welcome to the shiny new version of Best of Book Riot! Who doesn’t love a glow-up? 💔 Nobel Prize-winning author ... Continue reading at Book Riot
[ Book Riot | 2024-05-15 15:31:13 UTC ]
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#prize-winning author
#audiobook
How many of these free audiobook sources have you tried, and which ones are your favorite? Continue reading at Book Riot
[ Book Riot | 2024-05-15 10:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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#times square
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Celebrate Free Comic Book Day one more time at Flying Colors Comics store in Concord, which is where Joe Field originally came up with the idea. Continue reading at Baltimore Sun
[ Baltimore Sun | 2024-05-02 16:09:44 UTC ]
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#comic book
May the Fourth be with you as you celebrate Free Comic Book Day and pick up some of the 48 (!) free titles being offered this year. Continue reading at Book Riot
[ Book Riot | 2024-05-01 15:41:32 UTC ]
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#comic book
Can We Truly Be Free of Our Past? A Conversation with Wendy Chen, by Xixuan Collins Interviews [email protected] Mon, 04/29/2024 - 15:10 An epic family saga that spans over one hundred years and two countries, Wendy Chen’s powerful, lyrical debut,... Continue reading at World Literature Today
[ World Literature Today | 2024-04-29 20:10:46 UTC ]
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#mary karr
#george saunders
#jenny offill
#greatest gift
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