Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
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[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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TCAF Grows as D&Q Gets New Publisher

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[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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With Facebook's Instant Articles, Publishers Contemplate a Social-First World

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[ AdWeek | 2015-05-14 00:00:00 UTC ]
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On Developing Publishing in the Arab World and the UAE

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[ Publishing Perspectives | 2015-05-14 00:00:00 UTC ]
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How Kellogg’s partners with publishers on programmatic

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[ Digiday | 2015-05-14 00:00:00 UTC ]
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[ Stuff | 2015-05-14 00:00:00 UTC ]
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[ Digiday | 2015-05-14 00:00:00 UTC ]
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Big Publishers Will Now Post Stories Straight to Facebook

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[ Wired | 2015-05-13 00:00:00 UTC ]
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At Times, L'Oréal Is Getting 90% Video Ad View Rates

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[ AdWeek | 2015-05-13 00:00:00 UTC ]
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[ Editor & Publisher | 2015-05-13 00:00:00 UTC ]
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3 Principles to Multi-Platform Publishing

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[ Folio Magazine | 2015-05-13 00:00:00 UTC ]
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How Facebook Just Became The World's Largest Publisher

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[ Fast Company | 2015-05-13 00:00:00 UTC ]
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[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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[ AdWeek | 2015-05-12 00:00:00 UTC ]
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[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-05-12 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-05-11 00:00:00 UTC ]
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[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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