How publishers are using Facebook’s instant articles

Major news publishers took full advantage of Facebook's multimedia features in kicking off their first uses of Facebook's new Instant Articles product but missed some chances to tailor their content to mobile users. The New York Times, Atlantic, National Geographic all posted long articles, despite mobile users’ short attention spans. BuzzFeed seemed to nail the format the best, even creating a new native ad unit especially for the product. The post How publishers are using Facebook’s instant articles appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-14 00:00:00 UTC ]

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Amazon's Kindle Paperwhite Kids falls back to an all-time low

Amazon's Kindle Paperwhite Kids tablet offers a more eye-friendly reading experience than the regular Kindle Kids, but that features comes at a premium price. Right now, though, they're on sale with the biggest discounts we've seen yet, letting you grab one for just $105 or $55 (34 percent) off... Continue reading at Engadget

[ Engadget | 2023-02-22 11:58:13 UTC ]
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Tested: Multi-gig fiber internet is too fast for your PC

If you’re about to bite the bullet on a blazing-fast multi-gig internet deal, you might just have to upgrade your PC’s storage drive and CPU too. I know this because besides having to upgrade my networking hardware, which was too slow for my new Sonic 10Gb internet, I discovered that parts... Continue reading at PC World

[ PC World | 2022-05-18 10:45:00 UTC ]
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U.S. Book Show: Indie Bookselling in the Digital Age

A panel of executives from Bookshop.org, Libro.fm, and IndieCommerce discussed ways in which booksellers could use their platforms to take full advantage of the shifts in consumer behavior since the pandemic began. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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California Sunday Magazine Shuts Down Print Edition

After six years and 40 issues, The California Sunday Magazine is saying goodbye to print. The bimonthly title produced by parent company Pop-Up Magazine Productions, which in its relatively short life has garnered national acclaim for its design, photography and long-form feature writing, will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-08 20:18:29 UTC ]
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National Geographic Turns Its Instagram Account Over to Women of Impact

National Geographic is turning its Instagram account over to the women this week. The science, adventure and exploration content publisher is celebrating its Women of Impact month, highlighted by the November issue of its magazine, which debuted Oct. 15. National Geographic director of Instagram... Continue reading at AdWeek

[ AdWeek | 2019-10-23 13:00:11 UTC ]
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Chuck Wendig on the Time He Enraged a Bunch of Tolkienites

What was the first book you fell in love with? Certainly it’s hard to say, for sure. I’ve loved books for so long! I remember a book called Our Universe, from National Geographic, which was this big unruly thing, and I remember being most captivated by their painted imaginings of what... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-10 08:50:05 UTC ]
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AARP Widens Its Lead as America’s Most-Read Magazine

As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period. The Spring 2018 figures—drawn from the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-22 00:00:00 UTC ]
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Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps

Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six cities--Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria,... Continue reading at AdWeek

[ AdWeek | 2018-01-11 00:00:00 UTC ]
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Facebook Reveals 'Watch,' Its YouTube Competitor and TV Clone

Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age

[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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Lisa Thomas Takes Over at National Geographic Adult

Lisa Thomas has been promoted to publisher and editorial director of adult books at National Geographic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-04 00:00:00 UTC ]
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Washington, D.C. Booksellers Bring Together Women's March Participants

Washington, D.C. booksellers took full advantage of the Inauguration and Women's March held the day after by hosting party, panels, and poetry readings that drew crowds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
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Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek

[ AdWeek | 2016-12-17 00:00:00 UTC ]
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‘A game of Chutes and Ladders’: Nat Geo’s CEO on media and platforms

National Geographic is popular on Facebook, Snapchat and Instagram, and while the company is increasingly focusing on how social plays a role in building its brand and business, it’s not reliant on platforms as some distributed publishers are. Part of this is because of a diversified legacy... Continue reading at Digiday

[ Digiday | 2016-09-30 00:00:00 UTC ]
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EveryLibrary, Rosen Publishing Team Up to Help Libraries with ESSA Implementation

The sweeping new federal education law includes major help for school libraries, but school libraries in each state must act quickly to take full advantage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Google Launched Faster-Loading Mobile Pages Today for a Bevy of News Sites

Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek

[ AdWeek | 2016-02-24 00:00:00 UTC ]
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Licensing Hotline: February 2016

Penguin's Price Stern Sloan imprint and National Geographic are the two newest U.S. publishers for 'Star Trek.' They are among a long list of licensees signed by CBS Consumer Products leading up to the property's 50th anniversary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-11 00:00:00 UTC ]
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In pictures: FutureBook Conference 2015

The FutureBook Conference celebrated its fifth anniversary with a line-up including rapper Akala, the leaders of some of UK publishing's biggest companies, and the first BookTech Showcase. The use of data and the increase in mobile users were major themes of the event, which also saw the... Continue reading at The Bookseller

[ The Bookseller | 2015-12-08 00:00:00 UTC ]
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Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Media's Latest In-Demand Job: Platforms Editor

Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social... Continue reading at Advertising Age

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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