Major news publishers took full advantage of Facebook's multimedia features in kicking off their first uses of Facebook's new Instant Articles product but missed some chances to tailor their content to mobile users. The New York Times, Atlantic, National Geographic all posted long articles, despite mobile users’ short attention spans. BuzzFeed seemed to nail the format the best, even creating a new native ad unit especially for the product. The post How publishers are using Facebook’s instant articles appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-14 00:00:00 UTC ]
A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynts Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
More news stories like this