Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
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Inside HMP’s Pivot from Print Publisher to Multi-Channel Events Business

A Q&A with Jeff Hennessy, chairman and CEO of the healthcare media, events, and education company. The post Inside HMP’s Pivot from Print Publisher to Multi-Channel Events Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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HarperCollins Children’s publishes Australian classic

HarperCollins Children’s is releasing The Adventures of Bottersnikes and Gumbles, a collection of stories by S A Wakefield, to coincide with a new TV series. Continue reading at The Bookseller

[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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Citing Kirtsaeng, Publishers Ask Judge to Deny Legal Fees in GSU Case

Attorneys for the publishers argue that a recent Supreme Court decision in another high profile copyright case—Kirtsaeng v. Wiley—should take them off the hook for paying GSU's legal fees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Hibert Publishing Sells Off Magazine Assets

Colorado Parent acquired by 5280 Publishing while Westchester Family joins CNG. The post Hibert Publishing Sells Off Magazine Assets appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-01 00:00:00 UTC ]
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Self-Publishing and the ‘Curatorial Mark’: A Few Words With Jon Fine

The high view of self-publishing, in Jon Fine's words, is peopled with 'increasingly sophisticated' authors supported by 'increasingly sophisticated consultants'—a movement growing into its own alongside 'the curatorial mark' of trade publishing. The post Self-Publishing and the ‘Curatorial... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-01 00:00:00 UTC ]
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Taiwan’s Culture Minister Pledges New Support for Publishing, Bookselling

Challenges to the industry in Taiwan are debated, from educational shortcomings to 'poor adaptation to the digital era among Taiwanese publishers and bookstores.' The post Taiwan’s Culture Minister Pledges New Support for Publishing, Bookselling appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-01 00:00:00 UTC ]
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Brexit: Calls to publish 'under threat' voices

Publishers and writers must rally together to protect and fight for the “cosmopolitan, heterogeneous and inclusive future of the UK” following the “profound crisis” triggered by Brexit, independent publisher Influx Press has said. Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Seven Ways Facebook's Big Algorithm Change Will Affect Marketers And Publishers

The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company

[ Fast Company | 2016-07-01 00:00:00 UTC ]
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Facebook's News Feed Update Isn't Good News For Publishers—But It May Be For You

Would you rather get your news directly from publishers or from your Facebook friends?If you've been feeling like Facebook is clogging up your News Feed with too many dispiriting news stories and not enough cute baby pictures, this one's for you: The social network is tweaking its algorithm yet... Continue reading at Fast Company

[ Fast Company | 2016-06-30 00:00:00 UTC ]
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What Publishers Can Learn from the Rise and Fall of Social Gaming on Facebook

Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age

[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers

The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek

[ AdWeek | 2016-06-30 00:00:00 UTC ]
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Publishers need to help foster a love of reading

Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and Publicity Conference have heard. Continue reading at The Bookseller

[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek

[ AdWeek | 2016-06-29 00:00:00 UTC ]
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Norton to Publish Gaiman’s ‘Norse Mythology’ in 2017

Bestselling novelist Neil Gaiman's retelling of the classic Norse myths will be published as a hardcover and ebook in February 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-29 00:00:00 UTC ]
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Facebook changes the News Feed to favor friends and family over publishers

Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading at Digiday

[ Digiday | 2016-06-29 00:00:00 UTC ]
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Facebook to Push Friends' Posts Higher, Likely to Publishers' Detriment

It's a fact: Most publishers rely on Facebook for a significant portion of their referral traffic. As such, they watch carefully as Facebook makes decisions about what kind of content to prioritize in the all-important News Feed product that is at the center of the social network.On Wednesday,... Continue reading at Advertising Age

[ Advertising Age | 2016-06-29 00:00:00 UTC ]
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Why publishers’ engagement metrics are all over the map

Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading at Digiday

[ Digiday | 2016-06-28 00:00:00 UTC ]
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Entries for Ad Age's Media Mavens Now Open

Advertising Age is now accepting submissions for its annual Media Mavens honors recognizing the people who reshaping media and marketing today. Who do you think should be recognized in the class of 2016?Previous honorees include TV chiefs pushing their networks forward, marketers deftly steering... Continue reading at Advertising Age

[ Advertising Age | 2016-06-28 00:00:00 UTC ]
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International Publishing and the UK’s Vote for Brexit

On a wrenching day, we learned that UK voted to leave the European Union. Despite Brexit, the book publishing industry remains internationally engaged. The post International Publishing and the UK’s Vote for Brexit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-25 00:00:00 UTC ]
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