Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at 'Media Week'
[ Media Week | 2013-07-05 00:00:00 UTC ]
Digital newsstand Magzter has secured $10 million in a second round of funding to pursue a global growth strategy build around local editions. The platform currently has international distribution deals with several major publishers including Hearst, Condé Nast, Newsweek and Bloomberg. Magzter... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-12 00:00:00 UTC ]
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The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller
[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek
[ AdWeek | 2013-12-04 00:00:00 UTC ]
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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#google glass
Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian
[ The Guardian | 2013-12-03 00:00:00 UTC ]
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#huge problem
Union pays Lucy Adams' legal costs after falsely accusing her department of being involved in a 'dirty tricks' campaignThe National Union of Journalists has apologised to the BBC's outgoing human resources director Lucy Adams and paid her legal costs after falsely accusing her department of... Continue reading at The Guardian
[ The Guardian | 2013-12-03 00:00:00 UTC ]
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#legal fees
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Bloomsbury Publishing has appointed Elise Burns as children’s sales director. She will... Continue reading at The Bookseller
[ The Bookseller | 2013-12-02 00:00:00 UTC ]
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#sales director
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Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian
[ The Guardian | 2013-11-24 00:00:00 UTC ]
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#increasingly competitive
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Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
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Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
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#tablet users
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My Monster, by Julianna Goodman, bridges the divide between slick digital storytelling and homemade visuals.It's rare to see and "touch" things on the iPad screen that evoke the texture, color, and unpolished feel of real life. Fortunately, a new children's book app corrects that shortcoming,... Continue reading at Fast Company
[ Fast Company | 2013-11-18 00:00:00 UTC ]
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#ipad screen
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Barbara Park, author of the Junie B. Jones series of childrens' books has died, her publisher Random House announced. Park, 66, had ovarian cancer.Barbara Park, author of the Junie B. Jones series of childrens' books has died, her publisher Random House announced. Park, 66, had ovarian cancer. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-18 00:00:00 UTC ]
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Bridget Jones: Mad About the Boy is nominated for the best popular fiction prize at the National Book Awards. Continue reading at BBC News
[ BBC News | 2013-11-18 00:00:00 UTC ]
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The 32nd Sharjah International Book Fair was launched yesterday, November 6, by HH Sheikh Dr. Sultan bin Muhammad Al Qasimi, who decried the "cultural aggression" of globalization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-07 00:00:00 UTC ]
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A week round up of our top book reviews, with authors Helen Fielding, Tim Winton and Susan Wyndham falling under the reading light. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-11-01 00:00:00 UTC ]
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HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller
[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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#big brands
#canine companions
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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#growing list
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Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek
[ AdWeek | 2013-10-29 00:00:00 UTC ]
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There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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