‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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The 1923 novel ‘Nordenholt’s Million’ explores issues unnervingly familiar in the Trump-covid era

The book, written by a British chemist, imagines a wealthy tycoon’s disturbing plan to save (some) humans from a biological disaster. Continue reading at The Washington Post

[ The Washington Post | 2021-05-26 16:14:54 UTC ]
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U.S. Book Show: Political Books and the Trump ‘Sugar High’

In a conversation at the U.S. Book Show, two agents and two editors provided an in-depth look at perhaps the most heated issue in publishing in 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #political books


Former Washington Post editor Martin Baron is working on a book about Trump, Bezos and the future of journalism

“Collision of Power” will be part memoir and part investigation into what’s ahead for the free press. Continue reading at The Washington Post

[ The Washington Post | 2021-04-28 16:45:36 UTC ]
More news stories like this | News stories tagged with: #part memoir #free press #memoir


Reed Remains Uncertain Over Prospects for Book Fairs

The pandemic has "significantly impacted" the exhibition business, making the financial outlook for Reed Exhibitions uncertain, according to Reed parent company the RELX Group. Reed canceled the London Book Fair last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book fairs #relx group #london book fair #relx


Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
More news stories like this | News stories tagged with: #brand identity #iconic titles #haruki murakami #kodansha


Meet Our New Release Index: How it Works and Why You’ll Love It

The Book Riot New Release Index allows book lovers to view ALL upcoming book releases in one centralized place. Learn more now! Continue reading at Book Riot

[ Book Riot | 2021-04-01 10:33:00 UTC ]
More news stories like this | News stories tagged with: #ll love #book lovers #upcoming book


China’s aggression and the Trump administration’s shortsightedness

Josh Rogin wants to “awaken” readers to the character of the Chinese Communist Party. Continue reading at The Washington Post

[ The Washington Post | 2021-03-12 13:00:00 UTC ]
More news stories like this | News stories tagged with: #trump administration


Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #connected tv #popular platform #landmark deal #strategic alliance #measurement company #nielsen


A library staffer has been fired for burning Trump and Ann Coulter books in his free time.

Cameron Williams, a former staffer at Chattanooga Public Library and a local Black Lives Matter activist, has been fired from his library job three months after being accused of “improperly” burning books written by Donald Trump and Ann Coulter. In December, as the Chattanooga Times Free Press... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-17 17:26:28 UTC ]
More news stories like this | News stories tagged with: #free time #books written


Melvin Burgess | 'Like a lot of white folks, I’ve been wary of writing Black characters'

Melvin Burgess’ Three Bullets, which interrogates themes of brainwashing and the far-right, will be released this summer alongside a 25th-anniversary edition of the author’s pioneering YA novel Junk.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 21:15:24 UTC ]
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Second book from Donald Trump's niece to Allen & Unwin

Donald Trump's niece, Mary L Trump, is publishing her second book with Allen & Unwin in July 2021, a year on from the publication of her exposé, Too Much and Never Enough: How My Family Created the World's most Dangerous Man (S&S). Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 11:32:30 UTC ]
More news stories like this | News stories tagged with: #allen unwin #family created


Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #first-party data #hearst magazines #hearst


Big Publishing Pushes Out Trump’s Last Fan

Top editors at Hachette have told employees that they’ve learned the lessons of the Capitol siege of Jan. 6: no hate speech, no incitement to violence, no false narratives. Continue reading at The New York Times

[ The New York Times | 2021-02-07 22:15:06 UTC ]
More news stories like this | News stories tagged with: #top editors #told employees #ve learned #hate speech #hachette


The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Warning signs from the Biden-Trump split screen

On Wednesday, President Joe Biden signed a suite of executive orders that transformed US climate-change policy. He mandated a pause on new oil and gas leases of federal land; instituted a major push to replace gas vehicles in the federal fleet with electric ones; directed agencies to eliminate... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-01-29 13:29:22 UTC ]
More news stories like this | News stories tagged with: #city university #physical distance #rupert murdoch #digital operations #print newspapers #major outlets #ap reports #publishing platform


Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
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What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week

[ Media Week | 2021-01-27 09:12:11 UTC ]
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Authors' brands: a case of doublethink?

JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be.  I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 12:24:33 UTC ]
More news stories like this | News stories tagged with: #jk rowling #albert camus #scott fitzgerald #george orwell


Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #staying safe #industry news #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #@adage #—including access #nielsen


Will Trump keep getting intelligence briefings? Who decides?

Presidents typically continue to receive intelligence briefings after they leave office, but some officials say that’s not a good idea in Trump’s case. It’s hard to transition from one day knowing the world’s intelligence secrets to the next day being all alone in America, pocketing $400,000... Continue reading at Fast Company

[ Fast Company | 2021-01-20 08:10:04 UTC ]
More news stories like this | News stories tagged with: #good idea #classified information #outgoing president #white house #book deal