‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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Alexander Vindman on Trump’s Ukraine call — and the unexpected consequences

The former staffer thought others would be outraged by what he’d heard. He was wrong. Continue reading at The Washington Post

[ The Washington Post | 2021-08-02 05:46:34 UTC ]
More news stories like this | News stories tagged with: #alexander vindman


Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media company #bonnier corp #bonnier


Alan Jones laments Daily Telegraph column dropped but remains in News Corp stable| The Weekly Beast

The Sky News After Dark presenter denies being an anti-vaxxer as his regular sports column continuesAlan Jones has denied being an anti-vaxxer and encouraging the anti-lockdown protesters in an emotional broadcast after his regular column was dumped by the Daily Telegraph.“I now face a headline... Continue reading at The Guardian

[ The Guardian | 2021-07-30 04:08:30 UTC ]
More news stories like this | News stories tagged with: #weekly beast #sky news #daily telegraph #alan jones #thursday night #news corp


Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
More news stories like this | News stories tagged with: #secret library #famous writers #novelists


A new Trump book is disturbing but entertaining — and maybe that’s a problem

Michael Wolff details the end of Trump’s term while feeding readers’ appetite for spectacle. Continue reading at The Washington Post

[ The Washington Post | 2021-07-23 12:00:00 UTC ]
More news stories like this | News stories tagged with: #trump book


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media


Donald Trump plagiarized a glowing blurb from HarperCollins.

Donald Trump, in response to the numerous exposés on his presidency hitting shelves this year, has taken to doing angry rebuttal interviews and praising books by his political allies. But I guess it runs in the family: as Internet sleuths discovered yesterday, Trump plagiarized HarperCollins... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-15 17:38:27 UTC ]
More news stories like this | News stories tagged with: #harpercollins


Former Trump officials share alarming inside accounts of his final year in office

They offer vivid details, and try to save their reputations, in a new book by Post reporters. Continue reading at The Washington Post

[ The Washington Post | 2021-07-15 08:42:00 UTC ]
More news stories like this | News stories tagged with: #final year #post reporters


The tedium of the Trump-books news cycle

“The Trump books are coming.” Late last month, Katie Rogers, a White House correspondent at the New York Times, warned us that we could soon expect a raft of new titles about Trump’s final months in office to hit bookstores, written by big-name reporters from her beat and the wider world of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-14 12:33:57 UTC ]
More news stories like this | News stories tagged with: #american journalist #increasingly concerned #recent coup #good faith #news content #nikole hannah-jones


Livid Trump Wanted Person Who Leaked Bunker Story Executed, New Book Claims

Trump was taken to the White House bunker during protests last year over the police killing of George Floyd. Continue reading at The Huffington Post

[ The Huffington Post | 2021-07-14 04:58:33 UTC ]
More news stories like this | News stories tagged with: #police killing #george floyd


Elinor Lipman’s ‘Rachel to the Rescue’ is a rom-com about a Trump staffer. Do we care enough to giggle?

The novel was at first rejected by American publishers who thought it would be felled by Trump fatigue. Continue reading at The Washington Post

[ The Washington Post | 2021-07-13 12:00:00 UTC ]
More news stories like this | News stories tagged with: #trump staffer #american publishers


Michael Wolff Reveals Why Trump Actually Spoke To Him Again For New Book

"For Trump, the goal is almost entirely the media attention," Wolff told a reporter. "Good, bad, indifferent, doesn’t matter.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-07-12 18:21:14 UTC ]
More news stories like this | News stories tagged with: #media attention


Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
More news stories like this | News stories tagged with: #independent publisher


Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
More news stories like this | News stories tagged with: #amanda harris


John Bolton Almost Gave His Donald Trump Memoir A NSFW Title, But Was Talked Out Of It

When Trump’s former national security adviser was told his proposed title had a sexual connotation, he reportedly told publishers their minds were "in the gutter." Continue reading at The Huffington Post

[ The Huffington Post | 2021-06-30 08:23:11 UTC ]
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How Trump’s blunders fueled our coronavirus nightmare

The president put public relations before public health, says a new book from two Post reporters. Continue reading at The Washington Post

[ The Washington Post | 2021-06-25 12:00:00 UTC ]
More news stories like this | News stories tagged with: #public health #post reporters


Bloomsbury lands 'heart-racing' account of Trump's last year in office

Bloomsbury is to publish I Alone Can Fix It, a behind-the-scenes account of former US President Donald Trump’s final year in office, by Carol Leonnig and Philip Rucker. Continue reading at The Bookseller

[ The Bookseller | 2021-06-24 12:07:21 UTC ]
More news stories like this | News stories tagged with: #bloomsbury lands #behind-the-scenes account #final year #carol leonnig #philip rucker #bloomsbury


Michael Wolff to publish third exposé of Trump, covering last days in office

Author of Fire and Fury’s final book on Trump, Landslide, will cover his ‘tumultuous last months at the helm of the country’Michael Wolff’s third book about Donald Trump, focusing on the final days of his presidency, will be published in July under a provocative title: Landslide. Related: Trump... Continue reading at The Guardian

[ The Guardian | 2021-06-17 14:56:19 UTC ]
More news stories like this | News stories tagged with: #final days #writing book #michael wolff #big publishers #final book


How Booksellers Were Complicit in the Resurgence of White Supremacy and the Rise of Donald Trump

When Sean Spicer was given prime billing at BookExpo America and Milo Yiannopoulos tried to publish a book with Simon & Schuster, I churned out 40 pages of text about free speech, white supremacy, and independent bookstores over the next several months, returning to it now and then as a... Continue reading at Literrary Hub

[ Literrary Hub | 2021-05-27 08:54:54 UTC ]
More news stories like this | News stories tagged with: #white supremacy #sean spicer #milo yiannopoulos #simon schuster #free speech #independent bookstores #bookexpo america