‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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Donald Trump’s photo memoir is revisionist history and old grudges

Images are the perfect lexicon for Trump to articulate a fantastical revision of his four chaotic years in office. Continue reading at The Washington Post

[ The Washington Post | 2022-02-11 20:56:44 UTC ]
More news stories like this | News stories tagged with: #photo memoir #memoir

The Guardian view on social media’s metaverse: it may remain science fiction | Editorial

The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian

[ The Guardian | 2022-02-07 19:11:48 UTC ]
More news stories like this | News stories tagged with: #global economy #wireless internet #gig economy #microsoft announced #mark zuckerberg #virtual worlds #science fiction

Esper Memoir of Trump Tenure to Move Ahead After Legal Battle Ends

The former defense secretary dropped a lawsuit against the Defense Department after it reversed decisions on what parts of his memoir were to be redacted, his lawyer said. Continue reading at The New York Times

[ The New York Times | 2022-02-05 17:11:36 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with: #axel scheffler #nielsen bookscan #nielsen

This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book

Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with: #brand identity #creative access #10th anniversary #stephen page

Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users. Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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Don Winslow Crushes GOP’s Favorite Conspiracy Theory With Trump’s Own Words

The bestselling author spots a big flaw in a right-wing conspiracy theory about the Jan. 6 attack on the U.S. Capitol. Continue reading at The Huffington Post

[ The Huffington Post | 2022-01-05 09:01:46 UTC ]
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A chronicle of Trump’s misdeeds and cronies, before the picture got darker

David Cay Johnston’s colorful, thorough book doesn’t grapple with the legacy of Jan. 6. Continue reading at The Washington Post

[ The Washington Post | 2021-12-03 13:00:00 UTC ]
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Former Trump Defense Secretary Sues Pentagon for Blocking Portions of his Memoir

In the suit, filed on November 28, attorneys for Esper say that “significant text” is being “improperly withheld from publication…under the guise of classification.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-29 05:00:00 UTC ]
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News Of Donald Trump's MAGA Picture Book Gets Shredded On Twitter

“Our Journey Together" promises to capture “the greatness" of the Trump White House, but critics aren't convinced. Continue reading at HuffPost

[ HuffPost | 2021-11-20 12:07:31 UTC ]
More news stories like this | News stories tagged with: #picture book

Trump Is Publishing a Photo Book of His Time in Office

“Our Journey Together” includes more than 300 photographs, along with captions written by the former president. Continue reading at The New York Times

[ The New York Times | 2021-11-20 00:37:09 UTC ]
More news stories like this | News stories tagged with: #photo book

Trade wary of audio monopoly after buyouts as Dohle warns on streaming

Penguin Random House chief Markus Dohle has said the publisher is sceptical of streaming platforms as a viable method to distribute audiobooks, following recent buyouts by audio firms. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 18:47:42 UTC ]
More news stories like this | News stories tagged with: #streaming platforms #penguin random house

Rupert Murdoch says Trump should stop focusing ‘on the past’ in rare rebuke

Fox News boss has made few public comments about ex-president who was championed by many of the network’s commentatorsFox News boss Rupert Murdoch has said Donald Trump should stop focusing “on the past” in a rare public rebuke of the former US president.On Wednesday addressing the annual... Continue reading at The Guardian

[ The Guardian | 2021-11-17 23:11:42 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #annual meeting #economic opportunity #news corp

Corey Lewandowski Said Trump Used Election Fraud Lie So 'He Can Say He Didn't Lose': Book

Lewandowski suggested Trump knew he lost but raised suspicions about the 2020 election to protect his ego, ABC journalist Jonathan Karl writes. Continue reading at The Huffington Post

[ The Huffington Post | 2021-11-16 01:50:03 UTC ]
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Sizing up the GOP’s 2024 field: Is there anyone who could beat Trump?

Reporter David M. Drucker on what the GOP base really wants in a presidential candidate. Continue reading at The Washington Post

[ The Washington Post | 2021-11-12 13:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential candidate

Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this | News stories tagged with: #advent international #nielsen