Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users.   Continue reading at 'The Bookseller'

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
News tagged with: #savvy users

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Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
More news stories like this | News stories tagged with: #savvy users


Sales Remain Sluggish for Big Book Publishers

Three of the Big Five publishers struggled in the first nine months of 2023, according to recent financial results, as the industry coped with sagging sales and rising costs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #big book #rising costs #publishers struggled


International sales 'increasingly important in 2019', predict publishers

Publishers will increasingly look to international territories for growth this year in the face of a stable but flat domestic market, according to industry leaders giving The Bookseller their predictions for what 2019 holds for the trade. Continue reading at The Bookseller

[ The Bookseller | 2019-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international territories #international sales #increasingly important


US trade sales increase despite a fall in publishing revenues

Publishing revenues declined 1.4% in the US in the first three quarters of the year, despite a rise in trade revenues of 4.4%, according to the Association of American Publishers. Continue reading at The Bookseller

[ The Bookseller | 2018-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #publishing revenues


Chinese publishers crack the top 10 as STM remains staunch

The changing nature of the worldwide book industry is sharply demonstrated in the upper echelons of the 2015 edition of the Global Ranking of the Publishing Industry: for the first time, publishing houses from outside Europe and North America have cracked the top 10. Both the groups—Phoenix... Continue reading at The Bookseller

[ The Bookseller | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global ranking #upper echelons #changing nature #publishing houses #publishing industry


B-to-B Publishers Say E-Media, Sales Expenses To Increase the Most in 2011

Spending on e-media infrastructure increased for both large and small b-to-b publishers in 2010 and will again in 2011, according to respondents to the 2011 FOLIO B-to-B CEO Survey. Larger publishers expect operating expenses to jump 6 percent in e-media, while smaller publishers expect a 5... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceo survey


Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit

Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday

[ Digiday | 2023-09-21 04:01:00 UTC ]
More news stories like this | News stories tagged with: #publishing summit #media briefing


Book Publishing Sales Stayed Hot in August

In the adult trade segment, total sales were up nearly 12% for the month over 2023 at publishers that report to the Association of American Publishers’ StatShot Program. Religious presses were up a hefty 47.4%, and digital audio showed a 38.8% increase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #8% increase #religious presses #total sales #american publishers


Digital Audio Drives Big July Publishing Sales Gains

Sales of digital audio were up well into double digits in the month, helping to boost July sales by 18% over 2023 at publishers that report to AAP's BookStat program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #double digits #digital audio


Publishing Sales Saw Solid Six-Month Gains, Per AAP

According to AAP's StatShot program, industry sales were up 5.6% in the first half of 2024. Sales of adult titles rose 6.7%, but sales in the children's and young adult segment fell 2.7%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #industry sales #publishing sales


Publishing Revenue Fell Slightly in 2023, but Unit Sales Dropped 5.7%

The final 2023 industry sales report from the Association of American Publishers found sales of digital audiobooks poised to surpass those of e-books, higher net prices helping to offset a drop in unit sales, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks

Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek

[ AdWeek | 2024-06-21 17:04:46 UTC ]
More news stories like this | News stories tagged with: #conde nast #ad revenue #media content #jeff bezos


Publishing Industry Sales Were Hot in April

April was far from the cruelest month for book sales, with the 1,277 publishers that report results to AAP’s StatShot program showing a 18.3% increase over April 2023 following a flat first quarter. Every major category posted an increase over a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #report results #book sales #3% increase


Publishing Industry Sales Were Flat in the First Quarter of 2023

Trade publishing sales saw declines in the first quarter, precipitated by drops in the adult nonfiction and children's/YA categories, although audio continues to be a bright spot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #bright spot #adult nonfiction


U.K. Publishing Sales Rose 3% in 2023

Revenue for U.K. publishing in 2023 was £7.1 billion, about $8.9 billion at current exchange rates, the U.K.'s Publishers Association reported. Growth areas included exports, sales, and digital audiobooks, which saw double digit growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #digital audiobooks


Bologna 2024: TikTok Pushes English-Language Book Sales in Europe

The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #large part #continental europe


Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #publishers turn #social platforms


Publishing Industry Sales Were Flat in November

Gains in both the children's/young adult books and religion categories were enough to offset declines in the other major segments in November at the 1,225 publishers that report sales to the AAP. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #report sales #offset declines


Publishing Industry Sales Rose 1.8% in October

Results were buoyed by strong sales in higher education course materials, which were up 17.9%, and at religious presses, which saw a 12.2% bump, in conjunction with a 1.5% increase in sales of adult books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #adult books #5% increase #religious presses #higher education #strong sales


Publishing Sales Up Just a Smidge Through First Nine Months of 2023

Publishing stayed roughly flat in the first nine months of 2023, inching up 0.8% at the 1,225 publishers that report to the Association of American Publishers' monthly StatShot program over the comparable period in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing sales #american publishers