‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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At least no one’s buying all those stupid Trump aide tell-alls.

Remember that exhausting parade of Trump insiders and ex-staffers getting book deals for dishy tell-alls? Turns out no one’s really interested in reading them. Politico went digging around NPD Bookscan (which reflects about 70 percent of sales) to get the receipts: The Chief’s Chief [by former... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-24 12:44:43 UTC ]
More news stories like this | News stories tagged with: #book deals #bookscan


NBC’s Katy Tur took abuse from Trump; it reminded her of her childhood

The reporter chronicles her career, her volatile father and how she withstood Trump's bullying on the campaign trail. Continue reading at The Washington Post

[ The Washington Post | 2022-06-24 12:00:31 UTC ]
More news stories like this | News stories tagged with: #campaign trail


Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen


Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing


Smaller Licensing Expo Generates Steady Traffic in Live Return

Though the number of exhibitors was down from the last in-person Licensing Expo held in 2019, most exhibitors said they had productive meetings throughout the first day of the conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


Deborah Birx’s unseen fight to stop Trump’s covid falsehoods

The former White House coronavirus official recalls using subversion and subterfuge to get the truth out. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:38 UTC ]
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The Late Decadent Phase of the Trump Memoir

First, Mark Esper’s career got hijacked by Donald Trump. Now, his perfectly dull memoir has to deal with the guy too. Continue reading at Slate

[ Slate | 2022-05-17 09:40:00 UTC ]
More news stories like this | News stories tagged with: #trump memoir #memoir


Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Esper Says Trump Asked About Shooting Missiles Into Mexico To Target Drug Labs

“No one would know it was us,” the former president said, according to an upcoming memoir written by the former Pentagon chief. Continue reading at HuffPost

[ HuffPost | 2022-05-06 01:41:29 UTC ]
More news stories like this | News stories tagged with: #memoir


Trump pick J.D. Vance wins Ohio primary

Bestselling author J.D. Vance has won Ohio's contentious and hyper-competitive Republican Senate primary, buoyed by Donald Trump's endorsement in a race widely seen as an early test of the former president's hold on his party as the midterm... Continue reading at CBC

[ CBC | 2022-05-04 02:39:52 UTC ]
More news stories like this | News stories tagged with: #trump pick #high gear #bestselling author


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen


Randy Rainbow on His Memoir of Love, Turmoil and Trump

Rainbow made the nation laugh by setting witty political commentary to Broadway tunes. Now he has a memoir on his rise from theater kid lip-syncing in his bedroom to social media star. Continue reading at The New York Times

[ The New York Times | 2022-04-23 14:00:19 UTC ]
More news stories like this | News stories tagged with: #randy rainbow #memoir


Trump Is Right About the Deep State. Thank God!

Marie Yovanovitch’s memoir makes a persuasive case for the officials who really did obstruct his agenda. Continue reading at Slate

[ Slate | 2022-04-13 09:45:00 UTC ]
More news stories like this | News stories tagged with: #deep state #marie yovanovitch #memoir makes #memoir


Trump swooped in to profit from White House photographer’s book deal – report

Ex-president blocked Shealah Craighead plan and then made up to $20m from publishing images in own memoir, New York Times saysDonald Trump blocked plans by his chief White House photographer to publish a book of pictures of his time in power – then published a book of such images himself, the... Continue reading at The Guardian

[ The Guardian | 2022-03-31 22:37:41 UTC ]
More news stories like this | News stories tagged with: #books selling #book deal


It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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Book Fair Directors on Ukraine: ‘We Cannot Remain Silent’

The leadership of 14 international book fairs in 13 nations agree to suspend contact with Russian state institutions and agencies. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Free Expression and Critical Voices’ e continue to receive new messages relative to Vladimir Putin’s war on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-08 01:04:51 UTC ]
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Bestselling Author Shows How Trump Allies Are Plotting To Undermine Jan. 6 Probe

Don Winslow says the strategy is simple and obvious, and it could mean they'll never be held accountable. Continue reading at The Huffington Post

[ The Huffington Post | 2022-03-04 08:35:08 UTC ]
More news stories like this | News stories tagged with: #don winslow #held accountable #bestselling author


Barr calls prospect of Trump running for president again ‘dismaying,’ says GOP should ‘look forward’ to others

In a new book, “One Damn Thing After Another,” the former attorney general takes shot after shot at Trump, especially over his leadership during the coronavirus pandemic and his false claims that the election was stolen from him. Continue reading at The Washington Post

[ The Washington Post | 2022-02-27 16:53:59 UTC ]
More news stories like this | News stories tagged with: #damn thing #coronavirus pandemic


Sure, Google is handy, but what about the mighty book index?

In “Index, a History of,” scholar Dennis Duncan delivers an informative and witty history of those oft-overlooked back pages. Continue reading at The Washington Post

[ The Washington Post | 2022-02-18 13:00:05 UTC ]
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