‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget

[ Engadget | 2022-12-05 12:15:07 UTC ]
More news stories like this | News stories tagged with: #charging case #launch event #formally announce #engadget podcast #viable alternative #kindle scribe #hive social #kindle

Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #complete picture #digital publishing

Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
More news stories like this | News stories tagged with: #biggest advertisers #traditional tv #digital media

How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content

Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen

'We'll Sue Him': Trump Claims Bob Woodward Audiobook Interview Tapes 'Belong To Me'

The former president warned: "We've already hired the lawyers" to sue the prominent journalist. Continue reading at HuffPost

[ HuffPost | 2022-10-22 01:40:50 UTC ]
More news stories like this | News stories tagged with: #audiobook

Semafor Woos Advertisers With Promises of Depolarization

The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek

[ AdWeek | 2022-10-18 10:05:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers #bloomberg media #justin smith #news publisher

Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher

Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction

A Trump portrait that raises questions about the media’s role in his rise

With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post

[ The Washington Post | 2022-09-14 21:41:17 UTC ]
More news stories like this | News stories tagged with: #raises questions #fall short

Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Former U.S. attorney dishes on how he held line against Trump White House

In detailing ouster from the Southern District of New York, Geoffrey Berman says former Attorney General William Barr ‘was desperate,’ cites Barr's interference in other investigations Continue reading at The Washington Post

[ The Washington Post | 2022-09-09 13:55:14 UTC ]
More news stories like this | News stories tagged with: #southern district

A Black mother’s wary embrace of her neighborhood’s White mommy group

In her gentrifying D.C. neighborhood, Helena Andrews-Dyer confronts issues of race and belonging — and, as a new mom, finds a place to vent. Continue reading at The Washington Post

[ The Washington Post | 2022-09-02 10:00:29 UTC ]
More news stories like this | News stories tagged with: #black mother

How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book

M.T. Anderson’s Feed Remains Frustratingly Prescient

Twenty years after publication, the YA novel is the century’s most relevant dystopia—and that’s not even the most interesting thing about it. Continue reading at Wired

[ Wired | 2022-08-25 13:00:00 UTC ]
More news stories like this | News stories tagged with: #twenty years #interesting thing #ya novel

News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp

Is Murdoch tiring of Trump? Mogul’s print titles dump the ex-president

Tabloid with long relationship with former president blasts him over Capitol attack, saying he is unworthy to be elected againRupert Murdoch, hitherto one of Donald Trump’s most loyal media messengers, appears to have turned on the former president.US media circles were rocked this weekend after... Continue reading at The Guardian

[ The Guardian | 2022-07-25 06:00:29 UTC ]
More news stories like this | News stories tagged with: #capitol attack #long relationship #print titles

Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book

When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series

This primal scream over Trump’s enablers provides only a partial catharsis

Mark Leibovich chronicles what he calls "the supplicant fanboys who permitted Donald Trump’s depravity to be inflicted on the rest of us." Continue reading at The Washington Post

[ The Washington Post | 2022-07-08 13:23:11 UTC ]
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