‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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DoJ Sues Author of Melania Trump Tell-All

The Department of Justice this week filed suit against Stephanie Winston Wolkoff, a former friend of first lady Melania Trump, alleging that she violated a nondisclosure agreement by publishing a tell-all book, 'Melania and Me: The Rise and Fall of My Friendship with the First Lady.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nondisclosure agreement

Brought to book: how a publishing gold rush pinned Trump to the page

Wade through the vast library and a horrifying picture emerges: an ignorant, narcissistic, racist liar with a strange relationship with his daughter and senior adviserDonald Trump is not a reader but to the publishing industry he is the gift that keeps on giving. His time in the White House has... Continue reading at The Guardian

[ The Guardian | 2020-10-11 05:00:04 UTC ]
More news stories like this | News stories tagged with: #vast library #white house #45th president #carlos lozada #publishing industry

Former CIA director John Brennan takes on Trump, and doesn’t hold back

His memoir recounts his suspicions on Russia and has intriguing comments on Joe Biden. Continue reading at The Washington Post

[ The Washington Post | 2020-10-09 12:00:00 UTC ]
More news stories like this | News stories tagged with: #hold back #memoir recounts #joe biden #memoir

To understand the Trump era, a Post critic read 150 books

Carlos Lozada finds that the best works are those least focused on the president. Continue reading at The Washington Post

[ The Washington Post | 2020-10-08 09:18:55 UTC ]
More news stories like this | News stories tagged with: #trump era

Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson #publishing program #bestselling author #books imprint

Measuring the authoritarian mind-set of Trump’s followers

Psychological surveys help John W. Dean and Bob Altemeyer explain his supporters. Continue reading at The Washington Post

[ The Washington Post | 2020-10-02 12:00:00 UTC ]
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Merriam-Webster Has Strong Words For Trump’s Debate Take On Proud Boys

According to the dictionary publisher, "stand back" means to take a few steps backward while "stand by" means to be or to get ready to act. Continue reading at The Huffington Post

[ The Huffington Post | 2020-09-30 17:39:42 UTC ]
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The Times drops the mother lode on Trump’s taxes

Yesterday, the New York Times reporters Russ Buettner, Susanne Craig, and Mike McIntire—and if you recognize the byline you’ll know where this sentence is headed—published a mammoth story based on recent tax returns that President Trump filed with the Internal Revenue Service, records that the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-28 12:10:20 UTC ]
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McMaster’s memoir is heavy on history, but light on Trump

Former national security adviser avoids criticism of his former boss and undermines the credibility he is trying to assert. Continue reading at The Washington Post

[ The Washington Post | 2020-09-25 12:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir

Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with: #brand identity #jason bartholomew

Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
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‘That’s A Cult’: Bestselling Author Hits Trump-Supporting Coronavirus Deniers

Don Winslow calls out Trump for his botched coronavirus response, and his supporters for living in denial. Continue reading at HuffPost

[ HuffPost | 2020-09-16 09:43:06 UTC ]
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Trump is hardly the first serial liar in the White House. But his deceptions are different.

Review of ‘Lying in State: Why Presidents Lie -- and Why Trump Is Worse’ by Eric Alterman Continue reading at The Washington Post

[ The Washington Post | 2020-09-16 06:05:25 UTC ]
More news stories like this | News stories tagged with: #serial liar #white house

Margaret Atwood on her virtual 'Testaments' tour wardrobe, totalitarianism and Trump

Ahead of a Chevalier's bookstore talk with Bradley Whitford, the "Handmaid's Tale" author talks about Ann Dowd, Zoom-worthy tops, dystopia and elections. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-09-14 14:00:45 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #author talks #ann dowd #bookstore

What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction

The bestselling book of the last month has nothing to do with Donald Trump.

Wouldn’t it be great if instead of an endless stream of crashed-out, Donald Trump-adjacent memoirs/tell-alls/self-interested “scoops,” we had more quirky graphic novels for kids? And why not? They certainly sell. To wit, Captain Underpants creator Dav Pilkey’s Dog Man: Grime and Punishment,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-11 14:33:27 UTC ]
More news stories like this | News stories tagged with: #dog man #selling book #bestselling book