‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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Better titles for ex-Trump staffers’ memoirs.

Another day, another announcement of a memoir from a former Trump collaborator. This time, it’s Fiona Hill, an ex-advisor who testified in Trump’s impeachment inquiry, whose “views about the future of a polarized America” will be published by Houghton Mifflin Harcourt in 2021. I have nothing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-06 19:59:16 UTC ]
More news stories like this | News stories tagged with: #fiona hill #impeachment inquiry #houghton mifflin harcourt #memoir

Self-Publishing Is a Gamble. Why Is Donald Trump Jr. Doing It?

His next book, “Liberal Privilege,” comes with an unusual distribution plan and no publishing house behind it, making it something of a curiosity in the industry. Continue reading at The New York Times

[ The New York Times | 2020-08-06 09:00:27 UTC ]
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Taking Trump at his word

In September 2016, Salena Zito, who was then covering voters in The Heartland, wrote of the then-candidate Donald Trump, in a column for The Atlantic: “the press takes him literally, but not seriously; his supporters take him seriously, but not literally.” The phrase quickly slipped into... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-08-03 12:05:46 UTC ]
More news stories like this | News stories tagged with: #open internet #british government #finance minister #news corp

J.K. Rowling and the political poster: Edinburgh advertisement removed

A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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Bestselling Author Predicts The 3 Cards Of 'Trump's Evil Plan' For Reelection

Don Winslow warns that Trump is planning a "big loud" October surprise attack on Biden. Continue reading at HuffPost

[ HuffPost | 2020-07-31 08:24:11 UTC ]
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Trump tried to shut him down, but Robert Mueller was his own worst enemy

Review of ‘True Crimes and Misdemeanors: The Investigation of Donald Trump” by Jeffrey Toobin Continue reading at The Washington Post

[ The Washington Post | 2020-07-30 07:51:15 UTC ]
More news stories like this | News stories tagged with: #robert mueller #true crimes

How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this | News stories tagged with: #non-subscribers alike #users provide #email address #core strategy #melissa inman #meredith corp #browser notification #retention cycle #consumer sentiment #confident audiences #advertising partners #affiliate revenue #decision early #sources didn #public health #digital content #bonnier

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

From pop-up newsletters to creative new content initiatives, audience experts share tactics for moving new readers through the pipeline [sponsored by Pushly]. The post How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek

[ AdWeek | 2020-07-28 21:26:52 UTC ]
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A deep dive into President Trump’s doublespeak and other rhetorical tricks

Studying his language helps explain how he came to power, writes Jennifer Mercieca. Continue reading at The Washington Post

[ The Washington Post | 2020-07-24 12:00:00 UTC ]
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Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek

[ AdWeek | 2020-07-22 14:00:38 UTC ]
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Mary Trump Book Drove Sales Gains Last Week

Unit sales of print books rose 11.5% last week as Mary L. Trump's 'Too Much and Never Enough' sold over 337,000 print units at outlets that report to NPD BookScan. The juvenile nonfiction category had a 21.3% increase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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Amazon Charts: Rankin and Trump rule the charts

Mary L Trump's Too Much and Never Enough (S&S) has done more than enough to reach the top of the Amazon Charts, zipping straight to the top of the Most-Sold: Non-Fiction chart, as Ian Rankin's In a House of Lies (Orion) holds the Most-Sold: Fiction top spot. Continue reading at The Bookseller

[ The Bookseller | 2020-07-21 22:13:31 UTC ]
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The Trump administration’s terrible record on coronavirus data

Recently, the Trump administration told hospitals to stop sharing data on COVID-19, the disease caused by the coronavirus, with the Centers for Disease Control and Prevention. Instead, hospitals were to share information with a private company contracted by the Department of Human and Health... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-07-17 11:55:45 UTC ]
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Powell's Bookstores Remain Closed, Owner Concerned

The owner of Powell's Books, with five locations in Portland, Ore., says the stores will remain closed due to health concerns, and noted that once the company's PPP loan runs out, it will face "painful choices." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-17 04:00:00 UTC ]
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Book by Donald Trump's niece sells nearly 1m copies on its first day

Mary Trump’s Too Much and Never Enough sold 950,000 copiesLegal attempts to prevent book’s publication failedThe bombshell family tell-all book by Mary Trump, the US president’s niece, sold almost a million copies by the end of its first day on sale and remains firmly at the top of Amazon’s... Continue reading at The Guardian

[ The Guardian | 2020-07-16 21:20:12 UTC ]
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Mary Trump's memoir sells 950,000 on first day, setting a record for publisher

'Too Much and Never Enough,' Mary L. Trump's book on her uncle Donald Trump sets record for Simon & Schuster. But POTUS has nothing on Voldemort. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-16 16:14:02 UTC ]
More news stories like this | News stories tagged with: #mary trump #simon schuster #memoir