‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

Other Publishing stories related to: '‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary'

As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #bad news #digital publisher

Georgia Toffolo pens four-part Mills & Boon romance series

Reality TV star Georgia "Toff" Toffolo is penning a four-part series of seasonal romances for Mills & Boon. Continue reading at The Bookseller

[ The Bookseller | 2020-04-17 04:10:38 UTC ]
More news stories like this | News stories tagged with: #four-part series #mills boon

How is the internet handling increased traffic during the COVID-19 crisis?

With the current COVID-19 pandemic leading to increased demand for online services there have been concerns about the web's ability to cope. New analysis by Fastly of traffic patterns between January and March looks at regional trends for key US states and countries around the globe that are... Continue reading at Betanews

[ Betanews | 2020-04-09 10:31:56 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #increased demand #online services #covid-19 pandemic #school closures #stay-at-home orders #digital publishing

Times Literary Supplement offers free advertising to indies

The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-08 04:53:42 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic

Indie publishers face 'existential crisis' after coronavirus lockdown but remain hopeful

Indie publishers face an “existential crisis” during the pandemic lockdown but remain hopeful they can make it to the other side. Continue reading at The Bookseller

[ The Bookseller | 2020-04-02 06:36:44 UTC ]
More news stories like this | News stories tagged with: #existential crisis #coronavirus lockdown #pandemic lockdown

Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global crisis #digiday podcast #rich antoniello #balance sheet #coronavirus pandemic #publishing companies

Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with: #supply chains #digital content

Inspector Montalbano is back in ‘The Safety Net’ and as entertaining as ever

Andrea Camilleri’s posthumous novel follows two mysteries that at first seem incomprehensible. Continue reading at The Washington Post

[ The Washington Post | 2020-03-26 13:00:00 UTC ]
More news stories like this | News stories tagged with: #safety net #andrea camilleri

Judge Allows PEN America Suit Against Trump to Proceed

The suit was first filed in October of 2018, after President Trump made numerous threats against journalists and organizations whose coverage he disliked. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-25 04:00:00 UTC ]
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PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with: #website redesign #colour scheme #publishing industry #publishers association

Defending the rule of law in the Trump era

A sobering reminder of what’s already been broken, and a way for Americans to fix it. Continue reading at The Washington Post

[ The Washington Post | 2020-03-20 12:00:00 UTC ]
More news stories like this | News stories tagged with: #trump era

Coronavirus Coverage Is Driving Massive Traffic to Publishers, Vendors Say

As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
More news stories like this | News stories tagged with: #news outlets #5% increase #public interest #difficult decision #business models #foreign affairs #vanity fair

B&N, BAM Remain Open

Barnes & Noble and Books-A-Million are currently continuing to operate all of their stores, although both noted they are closely monitoring new developments related to Covid-19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble

NYC public libraries are suspending all programs through March, but will remain open to readers.

This morning, both the Chief Librarian of the Brooklyn Public Library and the President of the New York Public Library released statements announcing that they would be cancelling public library programs for the rest of March, in an effort to limit the spread of COVID-19 and encourage social... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-12 16:51:47 UTC ]
More news stories like this | News stories tagged with: #remain open #chief librarian #libraries #public libraries

AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
More news stories like this | News stories tagged with: #brian lesser #good position #quarter results #source familiar #media arm #time warner

Life after Facebook: How Brit + Co became profitable after seeing Facebook traffic plummet

After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday

[ Digiday | 2020-03-09 04:00:06 UTC ]
More news stories like this | News stories tagged with: #post life #brit + #digital media

Granta acquires 'urgent' Trump book by New Yorker's Gessen

Granta has acquired an “urgent” exploration of Donald Trump’s presidency by New Yorker journalist Masha Gessen.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 21:48:24 UTC ]
More news stories like this | News stories tagged with: #granta acquires #urgent exploration #trump book

LBF to go ahead: 'Fair remains on schedule,' says director Jacks Thomas

London Book Fair director Jacks Thomas has confirmed that the event is still on schedule to run next week, with widespread trailers for the government’s new coronavirus action plan, to be revealed later today (Tuesday 3rd March), indicating that the government will not be recommending cancelling... Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 02:00:48 UTC ]
More news stories like this | News stories tagged with: #london book fair

Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
More news stories like this | News stories tagged with: #90th anniversary

3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
More news stories like this | News stories tagged with: #publishing partner #vice president #digital publisher