‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
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Triggered, Donald Trump Jr's #1 bestseller, under fire for inflating sales

New polemic against ‘leftwing hate’ has topped US book chart, but there are indications its success was fed by bulk purchasesMore than 30 years ago, Donald Trump is reported to have ordered key staff to buy thousands of copies of The Art of the Deal to make it seem more popular than it was. Now... Continue reading at The Guardian

[ The Guardian | 2019-11-15 13:40:22 UTC ]
More news stories like this | News stories tagged with: #book chart ##1 bestseller #bulk purchases #non-fiction chart #times bestseller


Why Donald Trump Jr.’s bestselling book has a dagger beside it. Yes, a dagger.

Briefly, should you have to argue with a relative this Thanksgiving about the actual popularity of Donald Trump Jr.’s number one New York Times bestseller, Triggered, please note the dagger beside the listing. This dagger, you can tell cousin Jared, means that a significant number of the books... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-14 15:49:00 UTC ]
More news stories like this | News stories tagged with: #significant number #books sales #bestselling book


Canongate signs Katyal's take on Trump impeachment

Canongate has snapped up Impeach by Neal Katyal, the former Acting Solicitor General of the United States, laying out the case for Donald Trump's impeachment.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-10 23:55:14 UTC ]
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Trump raises record-breaking political donations amid impeachment inquiry

In the driver’s seat is Brad Parscale, Trump’s digital media director, who led the efforts to raise a record-breaking $125 million in just the last quarter, according to the New York Times. His ability to turn impeachment into this many millions... Continue reading at CBC

[ CBC | 2019-11-10 20:11:52 UTC ]
More news stories like this | News stories tagged with: #digital media


Comedians Troll Donald Trump Jr. With Bookstore Cover Swap Stunt

Comedy group The Good Liars changed covers on the presidential son's book to "make it a little more honest." Continue reading at HuffPost

[ HuffPost | 2019-11-09 12:52:40 UTC ]
More news stories like this | News stories tagged with: #presidential son #bookstore


Washington Post spills contents of anti-Trump tell-all

The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller

[ The Bookseller | 2019-11-08 09:05:26 UTC ]
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Anonymous book describes volatile, incompetent Trump

A forthcoming book by an anonymous author identified only as "a senior official in the Trump administration" describes U.S. President Donald Trump as volatile, incompetent and unfit to be commander in chief, according to excerpts published by The... Continue reading at CBC

[ CBC | 2019-11-08 04:31:39 UTC ]
More news stories like this | News stories tagged with: #senior official #trump administration


Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue

Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
More news stories like this | News stories tagged with: #charging people #magnolia journal #specific brand #audited media #subscriber base #significant growth #majority stake


Little, Brown confirms publication of Trump tell-all despite DoJ warning

Little, Brown has confirmed it is pushing ahead with publication of A Warning, the new tell-all about Donald Trump's administration by an anonymous senior official, despite the US Department of Justice warning Hachette that the author may be violating "one or more" NDAs. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 14:37:22 UTC ]
More news stories like this | News stories tagged with: #trump tell- #pushing ahead #hachette


Trump insider’s exposé faces legal threats from Washington

A Warning, by an anonymous senior official who wrote about ‘the Resistance’ last year, has been warned that publication could breach confidentiality rulesThe US Department of Justice (DoJ) has warned the senior Trump administration official who is about to publish an exposé of the current... Continue reading at The Guardian

[ The Guardian | 2019-11-05 13:15:37 UTC ]
More news stories like this | News stories tagged with: #senior official #book picks #non-disclosure agreements #opinion piece #trump administration #hachette group #hachette


E. Jean Carroll, Who Says Trump Raped Her, Sues Him For Defamation

The advice columnist says his attempts to denigrate her have caused emotional stress and career consequences. Continue reading at The Huffington Post

[ The Huffington Post | 2019-11-04 17:34:01 UTC ]
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Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
More news stories like this | News stories tagged with: #main stage #meredith magazines #chip gaines #magnolia journal #retain talent


Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen


Ahead of Peacock streaming launch, NBCUniversal remains in stealth mode

When speaking to the investor community for the first time about Peacock, Steve Burke didn’t exactly fling open the metaphorical kimono. In response to analysts’ queries about the nascent streaming service, the NBCUniversal CEO said his team is keeping details about the pricing and promotion of... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:47:42 UTC ]
More news stories like this | News stories tagged with: #universal pictures #dreamworks animation #amy poehler #nick offerman #year-ago period #time warner


Little, Brown scoops book by 'Trump resistance' White House insider

Little, Brown is publishing a book from the anonymous senior official who wrote a New York Times op ed claiming to be part of “the resistance" inside Donald Trump's White House. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 07:27:05 UTC ]
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Relatives of Canadians killed in Ethiopian Airlines crash arrive home with remains after 7-month wait

Members of several Canadian families who lost loved ones in the Ethiopian Airlines crash last March landed at Toronto’s Pearson International Airport Tuesday morning along with seven caskets carrying the remains of their relatives. Continue reading at CBC

[ CBC | 2019-10-22 17:42:52 UTC ]
More news stories like this | News stories tagged with: #pearson


Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #personal finance #emailed questions #full potential


How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first.  Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | News stories tagged with: #football season #time spent #market research #nielsen


NYT's 'Anonymous' Trump Official to Publish with Twelve

The White House staffer who wrote an anonymous opinion piece for the 'New York Times' last year, in which he declared himself "part of the resistance," is publishing a book with Hachette's Twelve imprint. 'A Warning' is set to be released next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-22 04:00:00 UTC ]
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