‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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Coronavirus Coverage Is Driving Massive Traffic to Publishers, Vendors Say

As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
More news stories like this | News stories tagged with: #news outlets #5% increase #public interest #difficult decision #business models #foreign affairs #vanity fair


B&N, BAM Remain Open

Barnes & Noble and Books-A-Million are currently continuing to operate all of their stores, although both noted they are closely monitoring new developments related to Covid-19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


NYC public libraries are suspending all programs through March, but will remain open to readers.

This morning, both the Chief Librarian of the Brooklyn Public Library and the President of the New York Public Library released statements announcing that they would be cancelling public library programs for the rest of March, in an effort to limit the spread of COVID-19 and encourage social... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-12 16:51:47 UTC ]
More news stories like this | News stories tagged with: #remain open #chief librarian #libraries #public libraries


AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
More news stories like this | News stories tagged with: #brian lesser #good position #quarter results #source familiar #media arm #time warner


Life after Facebook: How Brit + Co became profitable after seeing Facebook traffic plummet

After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday

[ Digiday | 2020-03-09 04:00:06 UTC ]
More news stories like this | News stories tagged with: #post life #brit + #digital media


Granta acquires 'urgent' Trump book by New Yorker's Gessen

Granta has acquired an “urgent” exploration of Donald Trump’s presidency by New Yorker journalist Masha Gessen.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 21:48:24 UTC ]
More news stories like this | News stories tagged with: #granta acquires #urgent exploration #trump book


LBF to go ahead: 'Fair remains on schedule,' says director Jacks Thomas

London Book Fair director Jacks Thomas has confirmed that the event is still on schedule to run next week, with widespread trailers for the government’s new coronavirus action plan, to be revealed later today (Tuesday 3rd March), indicating that the government will not be recommending cancelling... Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 02:00:48 UTC ]
More news stories like this | News stories tagged with: #london book fair


Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
More news stories like this | News stories tagged with: #90th anniversary


3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
More news stories like this | News stories tagged with: #publishing partner #vice president #digital publisher


Trump's former national security advisor signs William Collins deal

William Collins has landed a “bold and provocative” book by former US Army Lieutenant General H R McMaster, who served as Donald Trump’s national security advisor. Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 07:38:54 UTC ]
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Coronavirus Follow-Up: London Remains a Go; Publishers, Agents Uncertain About Bologna

Updating our coronavirus coverage: With Bologna Children's Book Fair postponed in virus-struck Italy, London Book Fair commits to going ahead. The post Coronavirus Follow-Up: London Remains a Go; Publishers, Agents Uncertain About Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-25 12:30:54 UTC ]
More news stories like this | News stories tagged with: #bologna children #bologna appeared #london book fair #children's book


Trump Is Directly Trying to Block Publication of John Bolton’s Book

The president has called his former national security adviser a traitor and says the highly anticipated memoir shouldn't be published before November. Continue reading at Slate

[ Slate | 2020-02-22 15:12:08 UTC ]
More news stories like this | News stories tagged with: #block publication #john bolton #memoir


3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
More news stories like this | News stories tagged with: #good fit #ad space #great opportunity #active international #hotel rooms


Guess Who’s Going to Buy You? That’s Right…Your Advertiser

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive

[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
More news stories like this | News stories tagged with: #$450 million #print publication


The fall of Deutsche Bank: Lies, greed, money laundering and Donald Trump

David Enrich tells an intriguing tale of what went wrong at the world’s largest bank. Continue reading at The Washington Post

[ The Washington Post | 2020-02-14 16:57:58 UTC ]
More news stories like this | News stories tagged with: #deutsche bank #money laundering


How the conservative revolution led to the Trump-Kushner oligarchy

Andrea Bernstein traces the rise of two families amid a changing political landscape. Continue reading at The Washington Post

[ The Washington Post | 2020-02-14 13:00:00 UTC ]
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How Trump may change the presidency forever

Only voters have the power to stop him, Susan Hennessey and Benjamin Wittes write. Continue reading at The Washington Post

[ The Washington Post | 2020-01-31 13:00:00 UTC ]
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Under Trump, media companies are emboldened against employee unionizing

In the past decade, digital media has experienced a boom-and-bust cycle. Sites that were buoyed in the early 2010s by digital-advertising dollars watched their traffic plummet in subsequent years as readers shifted to consuming content on social media. The next step for many publishers like Vice... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-01-30 17:05:04 UTC ]
More news stories like this | News stories tagged with: #media companies #past decade #early 2010s #consuming content #digital media


Publisher cancels ‘American Dirt’ book tour: ‘Serious mistakes’ and ‘concerns about safety’

The 13 events left to promote the highly anticipated -- and then, highly-condemned -- novel will instead be replaced by town hall-style discussions between the author, Jeanine Cummins, and critics of the book. Continue reading at The Washington Post

[ The Washington Post | 2020-01-30 12:25:04 UTC ]
More news stories like this | News stories tagged with: #book tour #jeanine cummins


'American Dirt' publisher cancels entire book tour due to 'safety' concerns

'American Dirt' publisher Flatiron Books announced on Wednesday that it was canceling its book tour with Jeanine Cummins. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-01-29 20:47:11 UTC ]
More news stories like this | News stories tagged with: #american dirt #jeanine cummins #book tour