‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with: #revenue streams #daily basis #digital media

The state of brand suitability

According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday

[ Digiday | 2019-10-17 02:26:20 UTC ]
More news stories like this | News stories tagged with: #digital media

Book: Trump mulled order to close parts of VA health system

An upcoming book says President Donald Trump was eager for changes at the Department of Veterans Affairs and toyed with issuing an executive order early in his term to close parts of VA's health system without consulting Congress Continue reading at ABC News

[ ABC News | 2019-10-16 17:00:05 UTC ]
More news stories like this | News stories tagged with: #health system #upcoming book

National Enquirer shredded Trump documents, Ronan Farrow book claims

Shredding allegedly took place in first week of December 2016Publisher American Media calls story ‘completely untrue’American Media and the National Enquirer tabloid newspaper shredded sensitive documents about Donald Trump shortly before the 2016 election, the reporter Ronan Farrow alleges in a... Continue reading at The Guardian

[ The Guardian | 2019-10-15 11:52:41 UTC ]
More news stories like this | News stories tagged with: #american media #ronan farrow #book published

Fusion GPS Founders to Publish Book on Trump’s Ties With Russia

Glenn Simpson and Peter Fritsch argue that the now-infamous Steele dossier was largely accurate. Continue reading at Slate

[ Slate | 2019-10-14 18:46:29 UTC ]
More news stories like this | News stories tagged with: #glenn simpson #publish book

Inside Trump’s fight with the FBI: Partisan showdowns and human drama

In this blow-by-blow history, James B. Stewart makes his heroes and villains clear. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 15:52:00 UTC ]
More news stories like this | News stories tagged with: #inside trump #blow-by-blow history

What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

Bluebird swoops for Brand's joy journal

Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 19:48:04 UTC ]
More news stories like this | News stories tagged with: #fearne cotton

Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #revenue streams #hearst

HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
More news stories like this | News stories tagged with: #dirty dancing

Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #print circulation #hearst

HarperCollins joins PRH in 2019's Social Mobility Employer Index

HarperCollins UK has unveiled new initiatives as part of its ongoing support for The Literacy Project and has joined Penguin Random House UK in a ranking of employers in 2019 who have taken the most action on social mobility in the workplace. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 08:59:21 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #ongoing support #social mobility #penguin random house #harpercollins

Bloomsbury to publish Washington Post's Leonnig and Rucker's take on Trump

Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 01:53:56 UTC ]
More news stories like this | News stories tagged with: #philip rucker #bloomsbury

In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #suicide squad #public criticism #box office #comic book

Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #warner bros #instagram posts #times square #sunset strip #comic book

UK Publishers Association Slams Trump Tariffs: Book Exports as ‘Collateral Damage’

The export-reliant UK industry's publishers association raises the alarm, having invoiced close to US$160 million in printed books last year. The post UK Publishers Association Slams Trump Tariffs: Book Exports as ‘Collateral Damage’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-04 12:53:41 UTC ]
More news stories like this | News stories tagged with: #collateral damage #$160 million #printed books #publishers association

Why Trump’s shamelessness hasn’t ended his presidency

Who needs secret government sources when you have Donald Trump? Yesterday, a reporter on the White House driveway asked Trump what he hoped Volodymyr Zelensky, the president of Ukraine, would do after Trump asked him to investigate the Bidens. “I would think that if they were honest about it,... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-10-04 11:58:13 UTC ]
More news stories like this | News stories tagged with: #bob woodward #jodi kantor #megan twohey #harvey weinstein ##metoo #existential threat #digital publishing

The Republican Party is in thrall to Trump. Does that make him a cult leader?

Steven Hassan argues that there’s something unnatural in the president’s appeal. Continue reading at The Washington Post

[ The Washington Post | 2019-10-04 02:27:32 UTC ]
More news stories like this | News stories tagged with: #republican party

Mills & Boon partners with Asda for Breast Cancer Awareness Month

Mills & Boon is partnering with Asda for Breast Cancer Awareness Month in October to raise funds and awareness for breast cancer campaign, Tickled Pink, for the second year in a row. Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 22:33:50 UTC ]
More news stories like this | News stories tagged with: #mills boon #raise funds #tickled pink