Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all advertisers and publishers after a limited launch at April's F8 developers conference. Facebook said Shazam, the app that identifies songs, increased its ad revenue by 37 percent just by plugging into the Audience Network. Also, Glu Mobile made twice as much money from ads on the Audience Network compared to the price commanded from other mobile ad networks. The Kardashian game has been a hit since launching and is said to be on pace to tally $200 million in ads and in-app purchases. In fact, probably not coincidentally, just yesterday the Kardashian game launched as an app within Facebook. The game is all about dating your way to the top of Hollywood. As for Facebook, its Audience Network is helping the site expand to mobile advertising outside its own walls. Last week, Facebook launched an ad server, Atlas, that would help advertisers target ads across the Web using the social network's unique personal data. The Audience Network started with just app-install ads, but it's branching out with new formats, including link ads, "meaning any advertiser can use the network to drive traffic to its mobile website," Facebook stated in its announcement today. Facebook said advertisers are... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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Octopus has acquired a book by "Made in Chelsea" reality star Jamie Laing about his... Continue reading at The Bookseller
[ The Bookseller | 2013-02-22 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget
[ Engadget | 2013-02-02 00:00:00 UTC ]
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A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff
[ Stuff | 2013-01-30 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Publishing and education company Pearson PLC agreed to invest $89.5 million for a 5 percent stake in Barnes & Noble Inc.'s digital-business unit, Nook Media LLC. Continue reading at AllThingsD
[ AllThingsD | 2012-12-29 00:00:00 UTC ]
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A new advisory from the Rainforest Action Network that some of HarperCollins's children's books contain fiber from vulnerable rainforests has brought an angry reply from the publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-13 00:00:00 UTC ]
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Through exclusive interviews with Amazon's David Naggar, author Paolo Coelho, and others, we get behind the scenes of Amazon's Kindle Store launch in Brazil this week. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
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Writer Cathy Glass has reached one million in physical sales in the UK since her debut in 2007,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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Collins' book, which will be based around her own experiences with a father in the military, will be released this fall. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-30 00:00:00 UTC ]
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Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget
[ Engadget | 2012-11-29 00:00:00 UTC ]
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Mobile reading may revive entire genres of literature, such as mid-length novels and poems, which have fallen out of favor. Continue reading at The Atlantic
[ The Atlantic | 2012-11-28 00:00:00 UTC ]
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Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Canadian bookshop The Monkey's Paw has unveiled the Biblio-Mat, a random book dispenser built by Craig Small as an artful alternative to sidewalk discount bins. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-20 00:00:00 UTC ]
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Scholastic is donating a million books and offering free online resources to those children and teachers affected by Superstorm Sandy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
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