Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all advertisers and publishers after a limited launch at April's F8 developers conference. Facebook said Shazam, the app that identifies songs, increased its ad revenue by 37 percent just by plugging into the Audience Network. Also, Glu Mobile made twice as much money from ads on the Audience Network compared to the price commanded from other mobile ad networks. The Kardashian game has been a hit since launching and is said to be on pace to tally $200 million in ads and in-app purchases. In fact, probably not coincidentally, just yesterday the Kardashian game launched as an app within Facebook. The game is all about dating your way to the top of Hollywood. As for Facebook, its Audience Network is helping the site expand to mobile advertising outside its own walls. Last week, Facebook launched an ad server, Atlas, that would help advertisers target ads across the Web using the social network's unique personal data. The Audience Network started with just app-install ads, but it's branching out with new formats, including link ads, "meaning any advertiser can use the network to drive traffic to its mobile website," Facebook stated in its announcement today. Facebook said advertisers are... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Simon Trewin has been made head of the WME UK literary division, taking over the role vacated by... Continue reading at The Bookseller
[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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Author Susan Hill has been awarded a CBE for services to literature in the Queen's Birthday... Continue reading at The Bookseller
[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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Thanks to blockbuster sales of The Hunger Games trilogy—fed by the release of the Hunger Games movie—sales for the children's/young adult category surged in the first quarter and were the only print books to show growth at all in March, according to industry figures released Friday. For the... Continue reading at Crains New York
[ Crains New York | 2012-06-16 00:00:00 UTC ]
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It looks to be a good time for tech investments, with enterprise marketing company Unified receiving $10 million from Conde Nast parent company Advance Publications. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-12 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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In its interim statement for its fiscal half-year ending March 2012, enthusiast publisher Future plc is reporting a quickly growing digital operation. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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Alison Hubert, previously of Macmillan Education, has been appointed as the new director of... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Long form digital journalism publisher and app developer The Atavist secured a round of funding worth $1.5 million. The first million was confirmed last week, while founder Evan Ratliff says the rest is committed and “will happen over the coming weeks.” Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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The Waterstones decision to sell Amazon Kindles and ebooks has provoked widespread discussion in... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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Aurélie Philipetti has been appointed culture minister in the new French government formed... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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The three novels that comprise E L James' much-discussed Fifty Shades trilogy were the three... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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After announcing plans to possibly spin off its NOOK business in January, Barnes & Noble enters into a partnership with Microsoft. The tech company invested $300 million in the new subsidiary (currently under the working title NewCo), a post-money valuation of $1.7 billion, equating to a... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-01 00:00:00 UTC ]
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Man Booker-winning Nigerian author Ben Okri has been announced as the new vice-... Continue reading at The Bookseller
[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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Jake Smith-Bosanquet has been appointed to the new role of managing director of literary agency... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Works that will be available for perusal will include Gutenberg's Bible, believed to be the first text ever printed. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-13 00:00:00 UTC ]
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The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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