Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all advertisers and publishers after a limited launch at April's F8 developers conference. Facebook said Shazam, the app that identifies songs, increased its ad revenue by 37 percent just by plugging into the Audience Network. Also, Glu Mobile made twice as much money from ads on the Audience Network compared to the price commanded from other mobile ad networks. The Kardashian game has been a hit since launching and is said to be on pace to tally $200 million in ads and in-app purchases. In fact, probably not coincidentally, just yesterday the Kardashian game launched as an app within Facebook. The game is all about dating your way to the top of Hollywood. As for Facebook, its Audience Network is helping the site expand to mobile advertising outside its own walls. Last week, Facebook launched an ad server, Atlas, that would help advertisers target ads across the Web using the social network's unique personal data. The Audience Network started with just app-install ads, but it's branching out with new formats, including link ads, "meaning any advertiser can use the network to drive traffic to its mobile website," Facebook stated in its announcement today. Facebook said advertisers are... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-07 00:00:00 UTC ]
News tagged with: #ad revenue #in-app purchases #mobile advertising #ad server #drive traffic

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Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
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Sales of three million for latest Apple devices

Apple has announced sales of three million units internationally for its latest tablet devices,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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Ad revenue falls again at The New York Times Co.

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[ Crains New York | 2012-10-25 00:00:00 UTC ]
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Hearst appoints Discovery Network's Turnbull as replacement for Macleod Smith

Hearst Magazines has appointed Amanda Turnbull as group publishing director of Esquire and Harper's Bazaar, replacing Tess Macleod Smith who left last year to join Net-a-Porter. Continue reading at Media Week

[ Media Week | 2012-10-16 00:00:00 UTC ]
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Hearst Reboots Mobile Mag Sites in Ad Push

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[ AdWeek | 2012-10-01 00:00:00 UTC ]
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Sharethrough Promises Video Ads That Look Like Content

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[ AdWeek | 2012-09-26 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

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[ AdWeek | 2012-09-07 00:00:00 UTC ]
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E-book price-fixing: three publishers agree to pay $69 million to consumers

Hachette Book Group, HarperCollins, and Simon & Schuster say they will pay consumers to settle claims they conspired to fix ebook prices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-31 00:00:00 UTC ]
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States reach $69 million settlement with three publishers in ebook price fixing case

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[ Engadget | 2012-08-30 00:00:00 UTC ]
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E-book Publishers Reach $69 Million Settlement With States

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[ PC World | 2012-08-30 00:00:00 UTC ]
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HoZ buys Kindle million-seller

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[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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London's high street 'dead' as Games hit trade

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[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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Davies made chair of Literature Wales

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[ The Bookseller | 2012-07-17 00:00:00 UTC ]
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Hunger Games finale split in two

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[ Stuff | 2012-07-11 00:00:00 UTC ]
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VIDEO: How interactive books are made

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[ BBC World | 2012-07-06 00:00:00 UTC ]
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Erotic book passes million mark

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[ BBC News | 2012-06-28 00:00:00 UTC ]
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Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

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[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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