The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and "Built Attractions," which will discuss travel.This time, The New Yorker is tapping talent from other Conde Nast brands to sit on the panels. Editors from Bon Apptit and Conde Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an "integrative" and "multiplatform" advertising buy from Raymond James, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-06 00:00:00 UTC ]
News tagged with:
#bon apptit
#architectural digest
#golf digest
Newspaper publishers have announced the latest stage in their creation of their new regulator, the Independent Press Standards Organisation (Ipso).The former judge who chairs the "foundation group", Lord Phillips of Worth Matravers, and the former civil servant, Sir Hayden Phillips, who was... Continue reading at The Guardian
[ The Guardian | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great care
#recent interview
#newspaper industry
#royal charter
The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliché. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal. Here’s to the brands that took the time and money to... Continue reading at Digiday
[ Digiday | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#created equal
Journalist, who has been editor of trade magazine Broadcast since 2007, will take over from Louise Benson on 24 FebruaryLisa Campbell, editor of trade magazine Broadcast, has been appointed director of the Guardian Edinburgh International Television Festival.Campbell has been with the TV... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
More news stories like this |
Three new bookshops have opened in the run-up to Christmas hoping to capitalise on the buoyant... Continue reading at The Bookseller
[ The Bookseller | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie bookshops
Fans of Rupert Murdoch's musings on Twitter can now share his thoughts with their friends this festive season. No, the Times isn't publishing a Christmas supplement compiling its owner's thoughts – New York artist Michelle Vaughan has produced letterpress cards featuring a selection of his... Continue reading at The Guardian
[ The Guardian | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#choice words
#phone hacking
#status quo
In an unexpected move, Phaidon, a publisher best known for its lavishly produced art books, has hired Judith Regan to oversee a new division at the company called Regan Arts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#multimedia unit
The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller
[ The Bookseller | 2013-12-05 00:00:00 UTC ]
More news stories like this |
Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek
[ AdWeek | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine ads
#tv advertising
#direct mail
#big question
#magazine publishers
#ad agencies
The Folio Prize is to launch a two-day fiction festival in March just ahead of the announcement... Continue reading at The Bookseller
[ The Bookseller | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#folio prize
In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google glass
Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian
[ The Guardian | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge problem
London's new Australia & New Zealand Festival of Literature & Arts had a glamorous, clever launch on Monday. It takes place May 29-June 1, 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#takes place
Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian
[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increasingly competitive
#land grab
#maker studios
#licence fee
Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet users
#mail online
#allowing users
Metropolitan Books publisher Sara Bershtel will receive the 2014 Friedrich Ulfers Prize for her contributions to German literature in the USA. The prize is part of NYC's Festival Neue Literatur. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german literature
Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big brands
#canine companions
#business partner
#news sites
The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing list
#traditional publishers
#branded content
#redesigned website
#ad products
Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek
[ AdWeek | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global brands
#data points
There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hermione granger
#fully formed
This year marks the 10th anniversary of the Ubud Writers & Readers Festival, a destination literary and arts festival created in response to the Bali bombings in 2002 Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year marks
#10th anniversary