New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-09-24 00:00:00 UTC ]

Other news stories related to: "New branding for Faber"


Eimear McBride's second novel to Faber

Faber has acquired Baileys Women’s Prize for Fiction winner Eimear McBride’s second novel. The Lesser Bohemians follows an 18-year-old girl, recently arrived in London from Ireland to study drama, as she meets an older actor and a relationship ensues. The book is a “story about love and... Continue reading at The Bookseller

[ The Bookseller | 2015-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wylie agency #tracy bohan #older actor #study drama #lesser bohemians


Conde Nast Taps Two Execs to Lead Branded Entertainment Arm

Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age

[ Advertising Age | 2015-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #executive vp #senior vp #conde nast #digital sales #branded content


Faber records loss in latest financial year

Faber saw a drop in turnover for the year ending March 2015, with a significant increase in its operating loss from the 12 months previous. The publisher’s turnover was £15.9m, down 1.8% from £16.2m the year before. Faber made an operating loss of £813,000, up from £5,000 in the 12 months to... Continue reading at The Bookseller

[ The Bookseller | 2015-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #financial statements #operating loss #significant increase


Amazon's PR Troubles Show How Corporate Culture Impacts Brand Perception

Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jon stewart #daily show #tonight show


Q&A: For International Brands, What's New On Alibaba's Tmall Global Marketplace?

That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age

[ Advertising Age | 2015-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #chinese consumers #sell online #york university #digital publishing


Time Inc UK’s Marcus Rich: ‘We are a magazine brand business’

The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian

[ The Guardian | 2015-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #numerous occasions #dating back #marcus rich


Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #follow trends #short form #longer period #decade ago


Page brings Angel in as Faber publisher

Faber has appointed Mitzi Angel - currently at Farrar, Straus & Giroux in New York - to the new role of publisher for all its adult publishing. Angel, who will move back to the UK to take up the position, will join the Faber Board and will report to Stephen Page, who up until now has... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stephen page #move back #adult publishing #york - #straus giroux #publisher role


Angel Headed Back to Faber UK

Mitzi Angel, former publisher of Faber Inc. titles in the U.S., is to return to London in the autumn to take up the new role of Faber adult publisher, joining the board and reporting to CEO Stephen Page. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mitzi angel


Brands Start Hosting Real-Time Video Chats on Facebook

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek

[ AdWeek | 2015-07-17 00:00:00 UTC ]
More news stories like this |


Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek

[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #consumer engagement #web pages


Why Informa Is Putting Events at the Center of Its Media Brands

Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #trade show #closely align #media brands


Google's Ebook Logo Combines The Best Of Print And Digital Brands

How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company

[ Fast Company | 2015-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital brands #traditional publisher #print counterparts #digital book


‘Look at Me': The first-ever Instagram book is a self-help guide for brands

You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday

[ Digiday | 2015-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #makes sense #mobile device #brands appeared


Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek

[ AdWeek | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #chris tuff #content users #advertisers today #tv budgets


Crime series to Faber

Faber editor Katherine Armstrong has picked up two books in a series by US illusionist Andrew Mayne. Armstrong acquired UK and Commonwealth rights, excluding Canada, and pen EU rights in a deal with Meredith Miller and the Trident Media Group. Angel Killer and Name of the Devil follow... Continue reading at The Bookseller

[ The Bookseller | 2015-06-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #crime series


Saucy: Heinz is just the latest brand to accidentally post porn

Heinz is apologizing after a German man scanned a QR code on the back of one its ketchup bottles -- and it directed him to porn. The company blamed it on an expired domain and offered him a free bottle of ketchup. Heinz isn’t the first -- nor is it, we hope, the last -- brand or publisher to... Continue reading at Digiday

[ Digiday | 2015-06-19 00:00:00 UTC ]
More news stories like this |


AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #34% increase #big reason #vox media #increasing number


Authors' profiles key in resurrecting fiction brands

The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller

[ The Bookseller | 2015-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #agatha christie #monogram murders


Guardian Faber signs bird names book

Guardian Faber has signed a book on the history of bird names by nature writer Stephen Moss. Mrs Moreau's Warbler: How Birds Got Their Names will be published in autumn 2017, following a deal for world English rights between Laura Hassan at Guardian Faber and Broo Doherty at DHH Literary... Continue reading at The Bookseller

[ The Bookseller | 2015-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #broo doherty #laura hassan #guardian faber #natural history