Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-09-24 00:00:00 UTC ]
Guardian Faber has signed a non-fiction title called A Day in the Death of America by the Guardian's editor-at-large Gary Younge. Continue reading at The Bookseller
[ The Bookseller | 2015-11-21 00:00:00 UTC ]
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Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
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What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age
[ Advertising Age | 2015-11-16 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Faber is closing its Faber Factory Plus sales service for small independent publishers, taking the decision with “a heavy heart” after “ a difficult year last year.” The publisher has given its clients - such as Daunt Books publishing, Lonely Planet, Murdoch Books, Pavilion Books and Pushkin... Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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Faber & Faber is to publish Moby’s “piercingly tender” memoir, Porcelain, in June 2016. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has appointed Etta Saunders to the newly-created role of global brand manager to take prime responsibility for the Enid Blyton brand. Starting on 23rd November 2015, Etta will be working closely with the licensing and publishing teams to maximise opportunities... Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
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Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
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Faber & Faber has conducted a UK wide survey to promote the publication of Would I Lie To You? - The 100 Most Popular Lies of All Time. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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Faber has acquired journalist Emma Brockes’ new book, An Excellent Choice, which assesses the recent boom in women opting to be single mothers. Hannah Griffiths, publishing director at Faber, acquired the book from Sarah Ballard at United Agents. Faber and Penguin US will publish in spring... Continue reading at The Bookseller
[ The Bookseller | 2015-10-15 00:00:00 UTC ]
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This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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Randy Petway of Publishing Technology previews his talk at the Frankfurt Book Fair about licensing children's books and media properties. The post The Importance of Licensing: Children’s Brands and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Kudos has acquired television rights to "break-out" thriller Viral by Helen FitzGerald, after a "hotly" contested auction. The book is about mothers, daughters and a viral sex tape, and tells the story of one mother’s quest for truth and vengeance following the online shaming of her... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
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Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian
[ The Guardian | 2015-10-05 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday
[ Digiday | 2015-09-23 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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