Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-09-24 00:00:00 UTC ]
Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#prior permission
#taking advantage
#branded content
#facebook opens
Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#branded content
#facebook opens
#publishers appeared
Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#menlo park
#pay publishers
#video hub
#video game
#social site
#marketing efforts
Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media outlets
#post ads
#branded content
#facebook opens
#rules apply
A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
More news stories like this |
The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company,... Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#remain relevant
#wider company
#important role
Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad dollars
Faber Children’s has bought a second Dozy Bear picture book by author Katie Blackburn and illustrator Richard Smythe. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#faber children
Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek
[ AdWeek | 2016-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#home screen
#adobe photoshop
#younger generations
#gain momentum
Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
More news stories like this |
Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek
[ AdWeek | 2016-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adweek magazine
#risk losing
#perfect storm
#agency executives
Canongate is to publish Undying, a collection of poetry from Michel Faber in which he honours the memory of his late wife. Continue reading at The Bookseller
[ The Bookseller | 2016-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#late wife
#michel faber
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publisher side
#marketing budget
Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#trial run
#announced today
#brit +
David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dating back
#atlas obscura
#digiday podcast
#platforms appeared
Faber Children’s has bought a middle-grade fantasy series by Kieran Larwood, the author of Freaks (Chicken House). Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#faber children
Faber has "closed" the positions of publisher for fiction and paperbacks and publisher for non-fiction and the arts, with Hannah Griffiths and Julian Loose leaving their roles at the company. Continue reading at The Bookseller
[ The Bookseller | 2016-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hannah griffiths
Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print magazine
If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social platform
#social giant
#native advertising
#months ahead
The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#… stuff
#field notes—enjoying
#adweek magazine
#stations dedicated
#plant include
#recording clients
#extremely convenient
#steve lanning
#running projects
#growing rapidly