Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at 'The New York Times'
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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Slate has rolled out its most expansive redesign in the pure-play publication's 17-year history. The new Slate.com leverages responsive design and several new content features for its 17-plus million unique monthly visitors. Some of the new content features Slate is introducing include: Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-24 00:00:00 UTC ]
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More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned... Continue reading at Crains New York
[ Crains New York | 2013-09-13 00:00:00 UTC ]
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Singapore Press Holdings (Singapore), ABP (India), and Al Nisr Publishing (UAE) were among the winners of the 12th annual Asian Media Awards presented in a gala ceremony in Bangalore (India) by the World Association of Newspapers and News Publishers ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-13 00:00:00 UTC ]
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Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
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Model Lily Cole, journalist Jon Snow and "Britain's Got Talent" judge Amanda Holden... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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San Diego-based b-to-b publisher Wells Media, true to plan, has followed the February launch of its CarrierMangement.com site with a Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told... Continue reading at AdWeek
[ AdWeek | 2013-08-28 00:00:00 UTC ]
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Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
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News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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E-book publisher and digital marketer Open Road Integrated Media announced that it has received $11 million in Series C equity financing led by an $8 Million investment from NewSpring Capital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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Fake web traffic has long plagued the online publishing world, but Dr. Paul Barford, computer science professor at the University of Wisconsin, is claiming the problem might be worse than suspected. And it's costing some of the top online adverti ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-09 00:00:00 UTC ]
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China's Douban is experimenting with crowdsourced translations of English literature, including SF and short stories by David Mitchell. Can it help authors enter the market? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
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While IBT Media has carved itself a profitable space in a few niche markets, it hasn't been a household media name. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-06 00:00:00 UTC ]
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For most publishers entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content. Not so much at Digg, the social-news platform bought and revived by digital media hold ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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A little mystery by a debut writer got everyone talking on social media last month, after that unknown writer was revealed to be none other than Harry Potter author J.K. Rowling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-02 00:00:00 UTC ]
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