Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
News tagged with: #media businesses

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Russia’s Book Business Statistics Chief: Some Market Contraction

Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
More news stories like this | News stories tagged with: #book business #book prices #post russia


F+W Media's UK books business sold in management buyout

F&W Media International is acquiring the UK books business of parent firm F+W Media Inc in a management buyout, forming a new company called David and Charles. Continue reading at The Bookseller

[ The Bookseller | 2019-07-18 01:11:47 UTC ]
More news stories like this | News stories tagged with: #management buyout


Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #boosting sales #open road


Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel


Facebook Spotlights Business Books with #ReadtoLead

Facebook has launched #ReadtoLead, a social media campaign running from December 5 to December 9 that aims to spotlight books with a focus on leadership and business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spotlight books


Using Social Media to Understand the Chinese Book Market

A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers #literary platform


Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judge books #business books


HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ed nawotka #book marketers


Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


Bobit Business Media Acquires Newport Business Media

Bobit Business Media, the b-to-b media company specializing in the vehicle-fleet business, announced Tuesday that it has has acquired Newport Business Media, whose brands include Heavy Duty Trucking (HDT), TruckingInfo.com, Heavy Duty Aftermarket Journal and Newport Poster Network. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced tuesday


Busy Busy Busy: Books Urge, Slow Down

Tethered to our smartphones, over-scheduled, spiritually and physically fatigued--all symptoms of a society gone crazy busy. Is running from work to school to church to practice to home and back again really the best way to live? A crop of new books says no. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Books in the Media: Children's book reviews dip year on year

In August 2019, The Bookseller reported that children's books accounted for just 4.9% of review space, despite making up a third of the market. Latest figures from Books in the Media shows that this figure has dropped to 4.3%, when looking at reviews from the past 12 months.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 01:05:09 UTC ]
More news stories like this | News stories tagged with: #children's book #latest figures #review space


Concern for children's book market as The Book People fails to find buyer

Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 05:00:29 UTC ]
More news stories like this | News stories tagged with: #children's book #book people #trade figures #book market


FUSE Media 2019 Speakers from Hearst, Annex Business Media, Industry Dive, Farm Journal & More

FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-17 18:06:42 UTC ]
More news stories like this | News stories tagged with: #digital media #case studies #consumer experience #farm journal


Books in the Media: Children's books account for 4.9% of review space

Children's books account for just 4.9% of review space, despite making up a third of the market, according to data from Books in the Media.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 17:56:13 UTC ]
More news stories like this | News stories tagged with: #review space


Children’s Books in China 2019: The Chinese Children’s Book Market Is Still on a Roll

The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry #book market #chinese children


London Book Fair 2019: What a New Regime in Mexico Means for the Book Business

PW talks to Fernando Esteves, Managing Director of Ediciones SM in Mexico, about the state of the Mexican book business, and what lies ahead in 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lies ahead #book business


One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus Indonesia

As the Sharjah International Book Fair opened this month in the United Arab Emirates, London Book Fair and Indonesia's cultural program team met to plan for March's Market Focus program at Olympia London. The post One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #olympia london #book fair