Johnston Press strikes three-year Sky deal for local TV ads

Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use Sky’s AdSmart product, which tailors what is shown in TV ad breaks according to household post code and profile, to sell to its advertisers in May last year. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-10 00:00:00 UTC ]

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Brackstone strikes two-book deal with Gibson in first acquisition for W&N

Lee Brackstone has struck a two-book deal with Jasper Gibson in his first acquisition for Weidenfeld & Nicolson. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 07:24:28 UTC ]
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A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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S&S Children's strikes three-book deal with Katie and Kevin Tsang

Simon & Schuster Children’s UK has struck a three-book deal in a major new middle-grade series by authors Katie and Kevin Tsang. Continue reading at The Bookseller

[ The Bookseller | 2019-09-02 05:13:48 UTC ]
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Saga writer Glenda Young strikes three-book deal with Headline

Headline has signed three “compelling” new novels from saga writer Glenda Young. Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 04:54:36 UTC ]
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Springer Nature and Projekt DEAL strike Open Access agreement

Springer Nature and Projekt DEAL, which represents nearly 700 academic institutions in Germany, have reached an understanding on the world's largest transformative Open Access agreement. Continue reading at The Bookseller

[ The Bookseller | 2019-08-21 20:18:15 UTC ]
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Wonderbly well equipped for China bow after striking deal with PPMG

The book start-up formerly known as Lost My Name is set to enter the Chinese market after inking a collaborative deal with Phoenix Publishing and Media Group, co-founder Asi Sharabi says. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 22:03:33 UTC ]
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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
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Unicorn strikes global deal with Royal Museums Greenwich

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[ The Bookseller | 2019-08-13 04:27:24 UTC ]
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ADVFN Books strikes foreign rights deal with Harriman House

ADVFN Books has licensed foreign rights to Harriman House for a number of titles from its financial books division. Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 13:34:13 UTC ]
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Princeton University Press signs Harvard economist Goldin in six-figure deal

Princeton University Press has struck a six-figure deal with Harvard economist Claudia Goldin for her "urgent" book on gender disparity. Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 13:03:07 UTC ]
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Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

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[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Dublin-based independent Lilliput Press celebrates 35 years of success

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[ The Bookseller | 2019-07-19 07:42:14 UTC ]
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Gardners strikes deal with ecommerce firm Monwell

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[ The Bookseller | 2019-07-16 23:50:20 UTC ]
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Johnston McCulley dreamed up Zorro 100 years ago. The masked avenger is still a thrill.

Are McCulley’s stories great prose? No, but they make for fun summertime reading. Continue reading at The Washington Post

[ The Washington Post | 2019-07-10 20:00:00 UTC ]
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New film and TV deal for Stroud’s Bartimaeus Sequence

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[ The Bookseller | 2019-06-02 10:41:06 UTC ]
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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

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[ Digiday | 2019-05-30 04:01:33 UTC ]
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Roku sets its sights on linear TV ad dollars

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[ Advertising Age | 2019-05-22 13:00:00 UTC ]
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Charco Press signs North American distribution deal

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[ The Bookseller | 2019-05-16 00:00:00 UTC ]
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