Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use Sky’s AdSmart product, which tailors what is shown in TV ad breaks according to household post code and profile, to sell to its advertisers in May last year. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-10 00:00:00 UTC ]
When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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Jake Williams, winner of the Business Design Centre’s New Designer of the Year 2017, has signed a three book deal with Pavilion Children's Books. Continue reading at The Bookseller
[ The Bookseller | 2017-10-18 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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Originally founded in Chicago as Third World Press in 1967, the Third World Press Foundation has been challenging the publishing landscape with its African-American literature ever since. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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Little Island Press has sold US rights to David Hayden's Darker with the Lights On, in the first North American deal for the indie since it was founded in 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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Scholastic is publishing a middle-grade novel about "a warren of kid-sized tunnels under a town". Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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Simon & Schuster UK has signed a new three book deal with Santa Montefiore. Continue reading at The Bookseller
[ The Bookseller | 2017-06-28 00:00:00 UTC ]
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Ebury Publishing imprint Del Rey is set to publish an original series of books inspired by the hit Netflix original show "Black Mirror", edited by its creator Charlie Brooker. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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The university presses have reached a partnership agreement through which Rutgers will do all of the production, marketing, and sales for Bucknell titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-12 00:00:00 UTC ]
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An operation that initially launched simply to bring out-of-print authors back into publication has grown into a tiny but powerhouse publisher of books likely to be overlooked by New York industry insiders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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Pearson will make 50 textbooks available for rent this fall in a deal signed with the National Association of College Stores subsidiary, indiCo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
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Hachette Children’s Group has struck a multi-book deal with Juno Dawson following a "hotly-contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2017-04-14 00:00:00 UTC ]
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Former US vice president Joe Biden and his wife Jill have struck a publishing deal with Macmillan US. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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The popularity of psychological thrillers shows little sign of abating, with commissioning editors at the London Book Fair signing up many such titles. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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Mick Finlay’s Sherlock-inspired novel Arrowood has been snapped up for a television adaptation by the makers of "Bad Education" with Kathy Burke joining as executive producer. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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Originals by Adam Grant, published by Ebury Press imprint W H Allen, has won the Chartered Management Institute’s Management Book of the Year Awards 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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